Storytelling: Turn Words into Sales Program

22 Jan 2026

180 $

Storytelling: Turn Words into Sales Program

Brief

Have you ever wondered why some stories stay in people’s minds longer than any advertisement? In the world of digital marketing, storytelling is more than a creative tool; it's a way to build a genuine emotional connection between a brand and its audience.

Start Date

22 Jan 2026

Lessons

6

Time

12 Hours

Course Level

Intermediate

The “Storytelling: Turn Words into Sales” program offers a practical learning experience that teaches you how to apply storytelling techniques in promoting your brand. You’ll explore modern marketing methods and real case studies from successful campaigns.

Over the course of 12 training hours, you’ll learn how to craft compelling marketing stories, use emotion and dramatic structure effectively, and transform your brand’s message into something that drives sales and strengthens customer trust.

What You’ll Learn Practically
By the end of this program, you will be able to:

Craft marketing stories that engage audiences and drive sales.
Apply storytelling frameworks such as AIDA, PAS, FAB, and Before–After–Bridge in your campaigns.
Write stories tailored to different marketing objectives.
Adapt each story to fit various digital platforms.
Develop a storytelling mindset that helps you create meaningful and persuasive content.

Course Content

What is storytelling, and why does it create a deeper impact and persuasion than plain information?

The core elements of a story include the hero, the conflict, the resolution, and the takeaway, all of which can be effectively applied in marketing campaigns.

How to use emotions and psychological cues to make your story more relatable and memorable

Learn to apply marketing models such as AIDA, PAS, and the Golden Circle to structure compelling stories.

Understand the difference between short-form storytelling (Reels, Shorts) and long-form content (YouTube, blogs, podcasts).

Hands-on exercises to write real stories for different products and services and transform one story into multiple formats: video script, LinkedIn post, or email copy

Develop a complete marketing campaign built around a story you create.

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Instructors

Mahmoud Affan

Mahmoud is a marketing professional with 11 years of experience across ATL, BTL, 360° campaigns, and SEO. He has worked with top agencies and brands in the MENA region and Europe, including CNC, UMS, Jazeera Paints, and RadioActive (Bulgaria). His work spans sectors like food & beverage, automotive, real estate, tech, medical, and more.