The Arabic UX Writing & Localization Program is an advanced practical workshop focused on writing effective microcopy for Arabic digital products, while addressing the unique characteristics of the Arabic language, right-to-left (RTL) reading direction, and local cultural context.

The program highlights the fundamental difference between UX Writing and Copywriting, and demonstrates how small interface texts, such as CTAs, error messages, success messages, and tooltips, directly influence user experience, behavior, and decision-making within digital products.

•  Write effective Arabic microcopy, including CTAs, error messages, success messages, tooltips, and labels for digital products.
•  Clearly distinguish between UX Writing and Copywriting and apply each appropriately.
•  Apply UX-specific writing principles within digital interfaces.
•  Create content aligned with eye-movement behavior and reading patterns.
•  Professionally handle RTL challenges and their impact on interface elements.
•  Shorten Arabic text intelligently while preserving meaning.
•  Avoid common Arabic typography issues and select suitable fonts for digital experiences.
•  Apply cultural localization strategies based on target market and audience.
•  Define and use the appropriate tone of voice according to context.
•  Write linguistically neutral interface text to overcome gendered language limitations.
•  Audit and evaluate real Arabic microcopy from existing applications.
•  Rewrite and optimize interface texts and menus within real digital products.
•  Understand the reasons behind successful or poor Arabic user experiences from a content and microcopy perspective.