Master Targeting in GCC

20 Apr 2026

139 $

Brief

Targeting the right audience is critical to achieving success in the GCC digital market. Each country in the region, Saudi Arabia, UAE, and other GCC states, has unique cultural, demographic, and behavioural characteristics that influence consumer behaviour and buying decisions.

Start Date

20 Apr 2026

Lessons

5

Time

10 Hours

Course Level

Intermediate

“Master Targeting in GCC Program” is an intermediate-level and practical training designed for start-up founders, business owners, digital marketers, media buyers, and freelancers working with GCC clients. Participants will learn how to effectively reach, engage, and convert audiences by combining cultural insights with platform-specific targeting strategies.

This workshop provides actionable frameworks for audience research, persona building, campaign optimization, and creative localization, ensuring campaigns resonate with GCC consumers while avoiding costly targeting mistakes.

By the end of the workshop, participants will be able to:

Master the dynamics of GCC audiences.
Build real, high-performing audience personas.
Apply platform-specific targeting strategies effectively.
Localize targeting and creative content for maximum impact.
Analyze, optimize, and scale campaigns with confidence.
Avoid common and costly GCC targeting mistakes.

Course Content

Explore GCC demographics, cultural norms, and behavioural insights that shape consumer decisions. - Learn how cultural subtleties impact engagement and conversion

Examine differences in targeting approaches across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads. - Understand which strategies work best for each platform in GCC markets

Learn how to use data to refine audience targeting. - Test and optimize campaigns to maximize ROI.

Identify frequent errors in GCC targeting campaigns. - Implement strategies to prevent wasted budget and low-performing campaigns.

Instructors

‏Mahmoud Waleed‏

Performance Media Senior Specialist with 6 years of experience managing and optimizing paid media campaigns across leading agencies including Kijamii, Ingredients, Icon Creations, and The Hub Advertising. Experienced in handling multi-channel performance campaigns and driving measurable results across diverse industries such as Automotive, Banking, E-commerce, Real Estate, and F&B. Skilled in campaign planning, budget allocation, performance analysis, and continuous optimization to maximize RO