Social Media Marketer Diploma - SMMD

Brief

The Social Media Marketer Diploma (SMMD) is a comprehensive 80-hour interactive and practical training program designed to equip participants with the strategic and practical skills needed to excel in the digital marketing world. This diploma of social media marketing delivers an in-depth journey through the core disciplines of social media — from content creation to performance analysis and managing paid ads across major platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Sna

Start Date

16 Aug 2026

Lessons

20

Time

88 Hours

Course Level

Beginner

With a strong emphasis on real-world application, participants will build their expertise from the ground up, ultimately gaining mastery in analyzing social media performance, developing targeted strategies, and maximizing return on investment (ROI) using tools and techniques the market requires.

What You’ll Learn

  1. Develop and implement effective social media strategies tailored to your target audience.
  2. Master the art of creating high-impact content for every platform.
  3. Design and manage advertising campaigns across Meta platforms, X, LinkedIn, Snapchat, and TikTok.
  4. Gain a deep understanding of market behaviour, digital trends, and audience engagement techniques.

Whether you're a beginner or a professional seeking to upskill, this social media marketing diploma is your pathway to mastering all aspects of strategic social media analysis.



Course Content

Understand the fundamental concepts of Ai - Differentiate between various types of AI models and their use cases. - Learn the fundamentals of writing effective prompts. - Apply Prompt Engineering in real-world tasks and projects.

Competitor and audience analysis to uncover key insights - Strategic planning to position brands effectively - Techniques for building brand awareness and online presence - Developing content strategies aligned with business goals - Structuring monthly content calendars for consistent engagement - Understanding how platform algorithms affect content visibility.

Setting clear content objectives to drive social media impact - A step-by-step approach to writing compelling content. - Crafting effective calls to action (CTA) that encourage engagement - Writing headlines that capture attention and drive clicks - Using hashtags strategically to expand reach - Applying powerful copywriting formulas like FAB, PAS, and BAB - Implementing advanced writing techniques to boost content performance.

Understanding the purpose and structure of a creative brief - Asking insightful questions to align with client goals - Breaking down the essential components of a professional brief - Preparing persuasive and structured client proposals - Learning how to price your services competitively and effectively.

Introduction to Facebook and Instagram ads and how Meta assesses advertisers - Understanding the main ad formats and when to use each - Using Facebook Ads Manager and Business Manager effectively - Choosing the right campaign objectives based on business goals - Setting up detailed audience targeting using filters and insights - Applying retargeting strategies to re-engage previous users - Creating custom and lookalike audiences to expand reach - Designing dynamic creatives and running dynamic a

Instructors

Youssef Hassan

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.
Ahmed Maher AL-Safir

Ahmed Maher AL-Safir

Ahmed Maher has over 10 years of experience in marketing content writing, working with various local and international companies across different industries. His expertise spans medical, hospitality, food, automotive, and more, enabling him to deliver creative solutions and effective strategies that support business growth and achieve marketing objectives..
Mahmoud El Assal

Mahmoud El Assal

Mahmoud Al-Assal began his journey in digital marketing and search engine optimization (SEO) in 2020, collaborating with various clients both in Egypt and internationally. He has a proven track record of success in SEO optimization, website enhancement, and development. Additionally, he possesses extensive expertise in Google Ads, social media marketing, and website creation, making him a well-rounded digital marketing professional.
Mahmoud Al-Husseini

Mahmoud Al-Husseini

With over 13 years of experience in Marketing, I help individuals and brands grow through leading EdTech solutions in the MENA region.

Price

395 $

The price includes :

+80 Hrs of Interactive Content.
+80 Hrs of Interactive Content.
20 Live Interactive Sessions.
20 Live Interactive Sessions.
Downloadable Materials.
Downloadable Materials.
Practical Tasks with Feedback.
Practical Tasks with Feedback.
Permanent access to the recorded course after completion.
Permanent access to the recorded course after completion.
Join the exclusive Learnin community for free.
Join the exclusive Learnin community for free.
Dedicated, direct, and continuous support
Dedicated, direct, and continuous support
Personal guidance for professional development
Personal guidance for professional development

6 days to start

16 Aug 2026

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Reviews

What they said about us

"
★★★★★

"This course is the first time I feel that I am the trainer and the trainee at the same time. It changed my way of thinking in the world of branding and marketing, and I discovered new horizons through the examples and tasks presented in the course, and that the company is not just employees and clients, but the company or any business is a message that is delivered through a smart and creative method. From the technical point of view, no session was delayed, no session had weak internet.

zakaria
zakaria student
"
★★★★★

It's truly an honor to start this journey with such a unique and exceptional place. I’ve learned a lot from all the instructors and enjoyed working with amazing colleagues. Thanks learn n’ for making this experience so fun & special and for being a remarkable step in my career.

Noran
Noran Student
"
★★★★★

"Honestly, life is very nice, especially since you are following or starting out. Also, after I finished the first part and came to work, I came across something and came back to ask. You cared about the questions and tried to stay with me step by step. Thank you very much."

Mai Ashraf
Mai Ashraf student
"
★★★★★

“There is no one like you, the best company and team. I always tell everyone about you and your high-class treatment. Thank you and the whole team.”

ashwak
ashwak student
"
★★★★★

The course, thank God, contains a respectable amount of information and I put a lot of effort into it. I learned a lot.

Hadeer Karim
Hadeer Karim student
"
★★★★★

Mohammed Saif
Mohammed Saif student
"
★★★★★

"Thank you very much, the diploma was truly wonderful. I learned a lot from it and it improved my marketing skills. The lecturers were wonderful. I would like to thank them very much for their cooperation, their treatment, and the quality of conveying information during the lectures. I highly recommend the diploma because, in all honesty and sincerity, it is excellent. May you succeed, God willing."

Abdul Halim
Abdul Halim student
"
★★★★★

"Professor Mahmoud was very good at explaining, answering questions, clarifying common mistakes, and helping us in any way, especially since he made himself available for communication outside of class."

Khaled Marwan
Khaled Marwan student
"
★★★★★

“I am happy to have known you and all the participants. It was a beautiful day, honestly, with the information and experience I gained from the trainers and from the participants themselves. It was a very unique and successful experience and a transition for me from what was before. It will help me a lot in my professional life, and I am grateful to you each and every one of you.”

karim muntazar
karim muntazar student
"
★★★★★

“God bless you, every day there is something new, and every day you amaze me with the system and organization itself and the strong content that you provide. I am truly proud to be part of the Learn n community.”

Ibrahim Jeddawi
Ibrahim Jeddawi student
"
★★★★★

" Thank you so much, I deeply appreciate every little effort you made for me. I truly gained a wealth of knowledge from the course, and it was incredibly beneficial for me. I’m grateful for each and every person in this course. Thank you for helping me and being so supportive throughout. "

Nour Al Huda
Nour Al Huda Student
"
★★★★★

“I benefited a lot and learned useful and new information for me. The instructor was really perfect and excellent.”

Noha Hamdi
Noha Hamdi student
"
★★★★★

"The diploma was very useful and provided a lot of information. The most important thing for me was the extensive application during the course. The live lectures were very practical for me. I currently go back to the recordings a lot for details. Thank you. I recommend it, of course, if anyone is interested in writing."

Rowan Essam
Rowan Essam student
"
★★★★★

Thank you very much. The course was very useful and nice, and dealing with you was comfortable. I was sad that the course ended, but God willing, I will be with you in other courses.

Rehab Fouda
Rehab Fouda student

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