Social Media Marketer Diploma - SMMD

Name: Social Media Marketer Diploma
Availability: InStock
Rating: 4.9 (2000 reviews)

03 Jun 2026

316 $

Brief

The Social Media Marketer Diploma (SMMD) is a comprehensive 80-hour interactive and practical training program designed to equip participants with the strategic and practical skills needed to excel in the digital marketing world. This diploma of social media marketing delivers an in-depth journey through the core disciplines of social media — from content creation to performance analysis and managing paid ads across major platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Sna

Start Date

03 Jun 2026

Lessons

22

Time

88 Hours

Course Level

Beginner

With a strong emphasis on real-world application, participants will build their expertise from the ground up, ultimately gaining mastery in analyzing social media performance, developing targeted strategies, and maximizing return on investment (ROI) using tools and techniques the market requires.

What You’ll Learn

Develop and implement effective social media strategies tailored to your target audience.
Master the art of creating high-impact content for every platform.
Design and manage advertising campaigns across Meta platforms, X, LinkedIn, Snapchat, and TikTok.
Gain a deep understanding of market behaviour, digital trends, and audience engagement techniques.

Whether you're a beginner or a professional seeking to upskill, this social media marketing diploma is your pathway to mastering all aspects of strategic social media analysis.

Course Content

Understand the fundamental concepts of Ai - Differentiate between various types of AI models and their use cases. - Learn the fundamentals of writing effective prompts. - Apply Prompt Engineering in real-world tasks and projects.

Competitor and audience analysis to uncover key insights - Strategic planning to position brands effectively - Techniques for building brand awareness and online presence - Developing content strategies aligned with business goals - Structuring monthly content calendars for consistent engagement - Understanding how platform algorithms affect content visibility.

Setting clear content objectives to drive social media impact - A step-by-step approach to writing compelling content. - Crafting effective calls to action (CTA) that encourage engagement - Writing headlines that capture attention and drive clicks - Using hashtags strategically to expand reach - Applying powerful copywriting formulas like FAB, PAS, and BAB - Implementing advanced writing techniques to boost content performance.

Understanding the purpose and structure of a creative brief - Asking insightful questions to align with client goals - Breaking down the essential components of a professional brief - Preparing persuasive and structured client proposals - Learning how to price your services competitively and effectively.

Introduction to Facebook and Instagram ads and how Meta assesses advertisers - Understanding the main ad formats and when to use each - Using Facebook Ads Manager and Business Manager effectively - Choosing the right campaign objectives based on business goals - Setting up detailed audience targeting using filters and insights - Applying retargeting strategies to re-engage previous users - Creating custom and lookalike audiences to expand reach - Designing dynamic creatives and running dynamic a

DownloadContent

Instructors

‏Mahmoud Waleed‏

Performance Media Senior Specialist with 6 years of experience managing and optimizing paid media campaigns across leading agencies including Kijamii, Ingredients, Icon Creations, and The Hub Advertising. Experienced in handling multi-channel performance campaigns and driving measurable results across diverse industries such as Automotive, Banking, E-commerce, Real Estate, and F&B. Skilled in campaign planning, budget allocation, performance analysis, and continuous optimization to maximize RO

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.

Ahmed Maher

Ahmed Maher has over 10 years of experience in marketing content writing, working with various local and international companies across different industries. His expertise spans medical, hospitality, food, automotive, and more, enabling him to deliver creative solutions and effective strategies that support business growth and achieve marketing objectives..

Mahmoud El Assal

Mahmoud Al-Assal began his journey in digital marketing and search engine optimization (SEO) in 2020, collaborating with various clients both in Egypt and internationally. He has a proven track record of success in SEO optimization, website enhancement, and development. Additionally, he possesses extensive expertise in Google Ads, social media marketing, and website creation, making him a well-rounded digital marketing professional.