Social Media Marketer Diploma - SMMD

Name: Social Media Marketer Diploma
Availability: InStock
Rating: 4.9 (2000 reviews)

30 Sep 2025

385 $

Brief

The Social Media Marketer Diploma (SMMD) is a comprehensive 80-hour interactive and practical training program designed to equip participants with the strategic and practical skills needed to excel in the digital marketing world. This diploma of social media marketing delivers an in-depth journey through the core disciplines of social media — from content creation to performance analysis and managing paid ads across major platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Sna

Start Date

30 Sep 2025

Lessons

20

Time

80 Hours

Course Level

Beginner

With a strong emphasis on real-world application, participants will build their expertise from the ground up, ultimately gaining mastery in analyzing social media performance, developing targeted strategies, and maximizing return on investment (ROI) using tools and techniques the market requires.

What You’ll Learn

Develop and implement effective social media strategies tailored to your target audience.
Master the art of creating high-impact content for every platform.
Design and manage advertising campaigns across Meta platforms, X, LinkedIn, Snapchat, and TikTok.
Gain a deep understanding of market behaviour, digital trends, and audience engagement techniques.

Whether you're a beginner or a professional seeking to upskill, this social media marketing diploma is your pathway to mastering all aspects of strategic social media analysis.

Course Content

Competitor and audience analysis to uncover key insights - Strategic planning to position brands effectively - Techniques for building brand awareness and online presence - Developing content strategies aligned with business goals - Structuring monthly content calendars for consistent engagement - Understanding how platform algorithms affect content visibility.

Setting up and managing Meta ads across Facebook and Instagram - Creating high-performance TikTok ad campaigns - Running targeted LinkedIn advertising for professional audiences - Advertising strategies and formats for X and Snapchat.

Setting clear content objectives to drive social media impact - A step-by-step approach to writing compelling content. - Crafting effective calls to action (CTA) that encourage engagement - Writing headlines that capture attention and drive clicks - Using hashtags strategically to expand reach - Applying powerful copywriting formulas like FAB, PAS, and BAB - Implementing advanced writing techniques to boost content performance.

Understanding the purpose and structure of a creative brief - Asking insightful questions to align with client goals - Breaking down the essential components of a professional brief - Preparing persuasive and structured client proposals - Learning how to price your services competitively and effectively.

Introduction to Facebook and Instagram ads and how Meta assesses advertisers - Understanding the main ad formats and when to use each - Using Facebook Ads Manager and Business Manager effectively - Choosing the right campaign objectives based on business goals - Setting up detailed audience targeting using filters and insights - Applying retargeting strategies to re-engage previous users - Creating custom and lookalike audiences to expand reach - Designing dynamic creatives and running dynamic a

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Instructors

Amir Younan

Amir Younan brings over 14 years of expertise in digital marketing, delivering successful strategies across various industries, including e-commerce, banking, real estate, healthcare, government, and more. With his advanced skills in advertising campaign management, performance optimization, and sales content development, he has helped businesses achieve maximum ROI with minimal investment, driving sustainable profits and rapid growth.

Ahmed Maher

Ahmed Maher has over 10 years of experience in marketing content writing, working with various local and international companies across different industries. His expertise spans medical, hospitality, food, automotive, and more, enabling him to deliver creative solutions and effective strategies that support business growth and achieve marketing objectives..

Mohamed El Sayed

Mohamed El-Sayed has 7 years of experience in the field of digital marketing, with a proven track record of developing innovative marketing strategies and achieving outstanding results with numerous clients across various industries. He possesses strong leadership skills, excels in managing teams, developing advertisements, creating content, and providing marketing solutions to achieve goals.