Mastering Google Analytics 4 & Google Tag Manager

05 Jan 2026

180 $

Mastering Google Analytics 4 & Google Tag Manager

Brief

This practical program equips you with the skills needed to effectively use Google Analytics 4 (GA4) for digital performance analysis, and master Google Tag Manager (GTM) for accurate event tracking. You'll learn how to set up accounts, track meaningful interactions, and interpret user data to make smarter marketing decisions.

Start Date

05 Jan 2026

Lessons

6

Time

18 Hours

Course Level

Intermediate

If you’re aiming to refine your data analysis capabilities, this program offers practical tools to enhance your success.

What You’ll Learn

How to correctly set up Google Analytics 4 (GA4) accounts and data streams.
Tracking key interactions such as clicks, conversions, and custom events with ease.
Practical tips and tricks to get the most out of GA4 and Google Tag Manager (GTM)
Creating custom reports to understand the full user journey across your website
Using GTM to integrate tracking tools like Facebook Pixel, Google Ads, and Looker Studio
Analyzing data effectively to make informed, data-driven marketing decisions
Troubleshooting common tracking and analytics issues
Understanding GA4 limitations and how to work around them for better efficiency

Course Content

Key concepts and differences from Universal Analytics. - GA4 structure: accounts, properties, and data streams. - Core concepts: events, parameters, and user metrics.

How to configure custom events without writing code.- Using DebugView for real-time event validation.- Navigating GA4’s limitations and best practices.

Overview of GTM and its role in data tracking. - -Implementing tags for various platforms (e.g., Facebook Pixel).

Linking GTM to GA4 for smooth data flow. Tracking advanced events like scroll depth and time on page. Enhancing tracking with custom variables in GTM. -

Using GA4’s Explorations tool for deep analysis. - Exporting data to spreadsheets for further insights. - Integrating GA4 with marketing platforms like Google Ads and Looker Studio.

Instructors

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.