Mastering Google Analytics 4 & Google Tag Manager

Brief

This program is designed to help you effectively learn how to use Google Analytics 4 for data analysis and digital performance tracking while mastering Google Tag Manager to enhance tracking accuracy and manage events effortlessly. You will be able to set up accounts, track events, and analyze data to gain a clear understanding that supports your marketing decisions wisely. If you want to succeed in digital marketing and data analysis, this program is your ideal choice

Start Date

28 Apr 2025

Lessons

Time

18 Hours

Course Level

Intermediate

What you'll learn?

  1.  Properly setting up GA4 accounts and data streams
  2. Tracking custom events like clicks and conversions using GTM and GA4
  3. Understanding GA4 limitations and how to work around them for maximum efficiency
  4. Troubleshooting common tracking and analytics issues

Course Content

Introduction to GA4, including key concepts and major differences from previous versions. - Overview of GA4 structure: accounts, properties, and data streams. - Understanding key concepts: Events, Parameters, and Users.

How to create custom events without coding. - Using Debug View to inspect real-time events. - Understanding GA4 limitations.

Introduction to GTM and its importance in tracking and analytics.- Setting up tracking for different sources, such as Facebook Pixel.

Connecting GTM with GA4 to automate data collection. - Tracking advanced events like Scroll Depth and Time on Page. - Using Custom Variables in GTM for enhanced tracking.

Using GA4’s Exploration Reports for in-depth data analysis. - Exporting data to Google Sheets/Excel for external analysis. - Integrating GA4 with data analysis and marketing tools such as Google Ads and Looker Studio.

Instructors

Omar Said

Omar Said

He has over 10 years of experience in digital marketing, with a special focus on the Gulf and American markets. He worked at Zewail City of Science and Technology, Andalusia Medical Group, and the Saudi German Health Group. Marketing consultant for major brands such as "Jetour", "Jac", and "Safarway". Holds a professional master's degree in marketing and is continuing his studies for a professional doctorate.

Price

180 $

3 days to start

28 Apr 2025

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