Mastering Google Analytics 4 & Google Tag Manager

Brief

This practical program equips you with the skills needed to effectively use Google Analytics 4 (GA4) for digital performance analysis, and master Google Tag Manager (GTM) for accurate event tracking. You'll learn how to set up accounts, track meaningful interactions, and interpret user data to make smarter marketing decisions.

Start Date

01 Mar 2026

Lessons

6

Time

18 Hours

Course Level

Intermediate

If you’re aiming to refine your data analysis capabilities, this program offers practical tools to enhance your success.

What You’ll Learn

  1. How to correctly set up Google Analytics 4 (GA4) accounts and data streams.
  2. Tracking key interactions such as clicks, conversions, and custom events with ease.
  3. Practical tips and tricks to get the most out of GA4 and Google Tag Manager (GTM)
  4. Creating custom reports to understand the full user journey across your website
  5. Using GTM to integrate tracking tools like Facebook Pixel, Google Ads, and Looker Studio
  6. Analyzing data effectively to make informed, data-driven marketing decisions
  7. Troubleshooting common tracking and analytics issues
  8. Understanding GA4 limitations and how to work around them for better efficiency

Course Content

Key concepts and differences from Universal Analytics. - GA4 structure: accounts, properties, and data streams. - Core concepts: events, parameters, and user metrics.

How to configure custom events without writing code.- Using DebugView for real-time event validation.- Navigating GA4’s limitations and best practices.

Overview of GTM and its role in data tracking. - -Implementing tags for various platforms (e.g., Facebook Pixel).

Linking GTM to GA4 for smooth data flow. Tracking advanced events like scroll depth and time on page. Enhancing tracking with custom variables in GTM. -

Using GA4’s Explorations tool for deep analysis. - Exporting data to spreadsheets for further insights. - Integrating GA4 with marketing platforms like Google Ads and Looker Studio.

Instructors

Youssef Hassan

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.

Price

180 $

The price includes :

Practical tasks and listening to feedback.
Practical tasks and listening to feedback.
Downloadable study materials.
Downloadable study materials.
18 hours of interactive content.
18 hours of interactive content.
6 fully practical live lectures.
6 fully practical live lectures.
01 Mar 2026

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Reviews

What they said about us

"
★★★★★

"This course is the first time I feel that I am the trainer and the trainee at the same time. It changed my way of thinking in the world of branding and marketing, and I discovered new horizons through the examples and tasks presented in the course, and that the company is not just employees and clients, but the company or any business is a message that is delivered through a smart and creative method. From the technical point of view, no session was delayed, no session had weak internet.

zakaria
zakaria student
"
★★★★★

It's truly an honor to start this journey with such a unique and exceptional place. I’ve learned a lot from all the instructors and enjoyed working with amazing colleagues. Thanks learn n’ for making this experience so fun & special and for being a remarkable step in my career.

Noran
Noran Student
"
★★★★★

"Honestly, life is very nice, especially since you are following or starting out. Also, after I finished the first part and came to work, I came across something and came back to ask. You cared about the questions and tried to stay with me step by step. Thank you very much."

Mai Ashraf
Mai Ashraf student
"
★★★★★

“There is no one like you, the best company and team. I always tell everyone about you and your high-class treatment. Thank you and the whole team.”

ashwak
ashwak student
"
★★★★★

The course, thank God, contains a respectable amount of information and I put a lot of effort into it. I learned a lot.

Hadeer Karim
Hadeer Karim student
"
★★★★★

Mohammed Saif
Mohammed Saif student
"
★★★★★

"Thank you very much, the diploma was truly wonderful. I learned a lot from it and it improved my marketing skills. The lecturers were wonderful. I would like to thank them very much for their cooperation, their treatment, and the quality of conveying information during the lectures. I highly recommend the diploma because, in all honesty and sincerity, it is excellent. May you succeed, God willing."

Abdul Halim
Abdul Halim student
"
★★★★★

"Professor Mahmoud was very good at explaining, answering questions, clarifying common mistakes, and helping us in any way, especially since he made himself available for communication outside of class."

Khaled Marwan
Khaled Marwan student
"
★★★★★

“I am happy to have known you and all the participants. It was a beautiful day, honestly, with the information and experience I gained from the trainers and from the participants themselves. It was a very unique and successful experience and a transition for me from what was before. It will help me a lot in my professional life, and I am grateful to you each and every one of you.”

karim muntazar
karim muntazar student
"
★★★★★

“God bless you, every day there is something new, and every day you amaze me with the system and organization itself and the strong content that you provide. I am truly proud to be part of the Learn n community.”

Ibrahim Jeddawi
Ibrahim Jeddawi student
"
★★★★★

" Thank you so much, I deeply appreciate every little effort you made for me. I truly gained a wealth of knowledge from the course, and it was incredibly beneficial for me. I’m grateful for each and every person in this course. Thank you for helping me and being so supportive throughout. "

Nour Al Huda
Nour Al Huda Student
"
★★★★★

“I benefited a lot and learned useful and new information for me. The instructor was really perfect and excellent.”

Noha Hamdi
Noha Hamdi student
"
★★★★★

"The diploma was very useful and provided a lot of information. The most important thing for me was the extensive application during the course. The live lectures were very practical for me. I currently go back to the recordings a lot for details. Thank you. I recommend it, of course, if anyone is interested in writing."

Rowan Essam
Rowan Essam student
"
★★★★★

Thank you very much. The course was very useful and nice, and dealing with you was comfortable. I was sad that the course ended, but God willing, I will be with you in other courses.

Rehab Fouda
Rehab Fouda student

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