Search Engine Marketer Diploma - SEMD

Name: Search Engine Marketer Diploma
Availability: InStock
Rating: 4.9 (2000 reviews)

01 Jun 2026

270 $

Brief

If you're looking to develop your skills in digital marketing, this diploma provides you with practical and comprehensive training that combines Search Engine Optimization (SEO) and paid advertising through Google Ads, enabling you to reach your target audience efficiently and effectively.

Start Date

01 Jun 2026

Lessons

14

Time

56 Hours

Course Level

Beginner

The diploma helps you understand the technical and analytical aspects of improving your website's visibility in search results, in addition to mastering the skills of creating and managing advertising campaigns on the Google network, from the planning stage to evaluating performance and return on investment.

The study is divided into two main sections:

Part One: Search Engine Optimization (SEO)

You will learn how to make your website appear in the top search engine results by:

Analyze the website structure and the technical elements that influence its arrangement.
Writing content that is compatible with search engines.
Building effective external links according to best practices.
Using analytical tools to evaluate performance and develop strategy.

Part Two: Google Ads

You will acquire the skills to plan and manage successful advertising campaigns on Google and YouTube, including:

Creating campaigns from scratch with clear objectives.
Targeting the right audience segments.
Setting daily budgets and tracking results.
Improving performance to achieve the best return on investment.

What will you learn in this diploma?

Optimize your website for search engines internally and externally.
Use tools like Google Search Console and Google Analytics.
Implement custom SEO strategies based on precise analysis.
Study and analyze your competitors in your field.
Designing effective Google Ads campaigns including text and video ads.
Measuring campaign results and interpreting data to optimize performance.

Course Content

A comprehensive introduction to how websites work, the types of websites, Google's algorithms, and the structure of search engine results pages (SERPs).

Understanding the technical basics of how a website works, the robots.txt file, loading speed, link structure, meta tags, user experience design, hosting, and setting up a sitemap (Sitemap.xml).

Keyword selection, using appropriate titles and descriptions, content strategy, image optimization, and user interface optimization on Content Management Systems (CMS).

Building External Links, the Difference Between "Do Follow" and "No Follow" Links, Dealing with Google Penalties, and High-Quality Link Building Strategies.

Setting up the advertising account structure, campaign types, the difference between search and display campaigns, remarketing, and understanding advertising algorithms.

Using tools like Google Search Console, Google Analytics, and Google Tag Manager to track keyword rankings and analyze campaign performance.

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Instructors

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.

Mahmoud El Assal

Mahmoud Al-Assal began his journey in digital marketing and search engine optimization (SEO) in 2020, collaborating with various clients both in Egypt and internationally. He has a proven track record of success in SEO optimization, website enhancement, and development. Additionally, he possesses extensive expertise in Google Ads, social media marketing, and website creation, making him a well-rounded digital marketing professional.