Search Engine Marketer Diploma - SEMD

Brief

If you're looking to develop your skills in digital marketing, this diploma provides you with practical and comprehensive training that combines Search Engine Optimization (SEO) and paid advertising through Google Ads, enabling you to reach your target audience efficiently and effectively.

Start Date

25 Aug 2026

Lessons

14

Time

56 Hours

Course Level

Beginner

The diploma helps you understand the technical and analytical aspects of improving your website's visibility in search results, in addition to mastering the skills of creating and managing advertising campaigns on the Google network, from the planning stage to evaluating performance and return on investment.

The study is divided into two main sections:

Part One: Search Engine Optimization (SEO)

You will learn how to make your website appear in the top search engine results by:
  1. Analyze the website structure and the technical elements that influence its arrangement.
  2. Writing content that is compatible with search engines.
  3. Building effective external links according to best practices.
  4. Using analytical tools to evaluate performance and develop strategy.

Part Two: Google Ads

You will acquire the skills to plan and manage successful advertising campaigns on Google and YouTube, including:

  1. Creating campaigns from scratch with clear objectives.
  2. Targeting the right audience segments.
  3. Setting daily budgets and tracking results.
  4. Improving performance to achieve the best return on investment.

What will you learn in this diploma?


  1. Optimize your website for search engines internally and externally.
  2. Use tools like Google Search Console and Google Analytics.
  3. Implement custom SEO strategies based on precise analysis.
  4. Study and analyze your competitors in your field.
  5. Designing effective Google Ads campaigns including text and video ads.
  6. Measuring campaign results and interpreting data to optimize performance.






Course Content

A comprehensive introduction to how websites work, the types of websites, Google's algorithms, and the structure of search engine results pages (SERPs).

Understanding the technical basics of how a website works, the robots.txt file, loading speed, link structure, meta tags, user experience design, hosting, and setting up a sitemap (Sitemap.xml).

Keyword selection, using appropriate titles and descriptions, content strategy, image optimization, and user interface optimization on Content Management Systems (CMS).

Building External Links, the Difference Between "Do Follow" and "No Follow" Links, Dealing with Google Penalties, and High-Quality Link Building Strategies.

Setting up the advertising account structure, campaign types, the difference between search and display campaigns, remarketing, and understanding advertising algorithms.

Using tools like Google Search Console, Google Analytics, and Google Tag Manager to track keyword rankings and analyze campaign performance.

Instructors

Ahmed Maher Abd AL-Monem

Ahmed Maher Abd AL-Monem

Ahmed Maher is a Digital Marketing Manager with nearly 10 years of experience driving business growth through performance marketing, analytics, AI, and data-driven strategies across multiple industries.
Mahmoud El Assal

Mahmoud El Assal

Mahmoud Al-Assal began his journey in digital marketing and search engine optimization (SEO) in 2020, collaborating with various clients both in Egypt and internationally. He has a proven track record of success in SEO optimization, website enhancement, and development. Additionally, he possesses extensive expertise in Google Ads, social media marketing, and website creation, making him a well-rounded digital marketing professional.
Mahmoud Al-Husseini

Mahmoud Al-Husseini

With over 13 years of experience in Marketing, I help individuals and brands grow through leading EdTech solutions in the MENA region.

Price

270 $

320 $

Discount 16 %

The price includes :

+56 Hrs of Interactive Content.
+56 Hrs of Interactive Content.
14 Live Interactive Sessions.
14 Live Interactive Sessions.
Downloadable Materials.
Downloadable Materials.
Practical Tasks with Feedback.
Practical Tasks with Feedback.

15 days to start

25 Aug 2026
Reviews

What they said about us

"
★★★★★

"This course is the first time I feel that I am the trainer and the trainee at the same time. It changed my way of thinking in the world of branding and marketing, and I discovered new horizons through the examples and tasks presented in the course, and that the company is not just employees and clients, but the company or any business is a message that is delivered through a smart and creative method. From the technical point of view, no session was delayed, no session had weak internet.

zakaria
zakaria student
"
★★★★★

It's truly an honor to start this journey with such a unique and exceptional place. I’ve learned a lot from all the instructors and enjoyed working with amazing colleagues. Thanks learn n’ for making this experience so fun & special and for being a remarkable step in my career.

Noran
Noran Student
"
★★★★★

"Honestly, life is very nice, especially since you are following or starting out. Also, after I finished the first part and came to work, I came across something and came back to ask. You cared about the questions and tried to stay with me step by step. Thank you very much."

Mai Ashraf
Mai Ashraf student
"
★★★★★

“There is no one like you, the best company and team. I always tell everyone about you and your high-class treatment. Thank you and the whole team.”

ashwak
ashwak student
"
★★★★★

The course, thank God, contains a respectable amount of information and I put a lot of effort into it. I learned a lot.

Hadeer Karim
Hadeer Karim student
"
★★★★★

Mohammed Saif
Mohammed Saif student
"
★★★★★

"Thank you very much, the diploma was truly wonderful. I learned a lot from it and it improved my marketing skills. The lecturers were wonderful. I would like to thank them very much for their cooperation, their treatment, and the quality of conveying information during the lectures. I highly recommend the diploma because, in all honesty and sincerity, it is excellent. May you succeed, God willing."

Abdul Halim
Abdul Halim student
"
★★★★★

"Professor Mahmoud was very good at explaining, answering questions, clarifying common mistakes, and helping us in any way, especially since he made himself available for communication outside of class."

Khaled Marwan
Khaled Marwan student
"
★★★★★

“I am happy to have known you and all the participants. It was a beautiful day, honestly, with the information and experience I gained from the trainers and from the participants themselves. It was a very unique and successful experience and a transition for me from what was before. It will help me a lot in my professional life, and I am grateful to you each and every one of you.”

karim muntazar
karim muntazar student
"
★★★★★

“God bless you, every day there is something new, and every day you amaze me with the system and organization itself and the strong content that you provide. I am truly proud to be part of the Learn n community.”

Ibrahim Jeddawi
Ibrahim Jeddawi student
"
★★★★★

" Thank you so much, I deeply appreciate every little effort you made for me. I truly gained a wealth of knowledge from the course, and it was incredibly beneficial for me. I’m grateful for each and every person in this course. Thank you for helping me and being so supportive throughout. "

Nour Al Huda
Nour Al Huda Student
"
★★★★★

“I benefited a lot and learned useful and new information for me. The instructor was really perfect and excellent.”

Noha Hamdi
Noha Hamdi student
"
★★★★★

"The diploma was very useful and provided a lot of information. The most important thing for me was the extensive application during the course. The live lectures were very practical for me. I currently go back to the recordings a lot for details. Thank you. I recommend it, of course, if anyone is interested in writing."

Rowan Essam
Rowan Essam student
"
★★★★★

Thank you very much. The course was very useful and nice, and dealing with you was comfortable. I was sad that the course ended, but God willing, I will be with you in other courses.

Rehab Fouda
Rehab Fouda student

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