Are you looking for a comprehensive training path to become a professional content creator without having to start from scratch every time?
We offer the Professional Content Creator Bundle (3×1), a practical, all-in-one bundle that equips you with three essential skills in content creation, all aimed at one goal:
To make you a content creator capable of producing impactful, persuasive content and turning your audience from followers into paying customers.
The bundle consists of three practical workshops that provide complete experience in content creation:
1. Content Creation Workshop – 20 Hours
Learn how to build an effective content plan, understand different types of content and platforms, generate creative ideas, and write content that serves the entire marketing funnel. Master crafting compelling headlines and professional CTAs, distinguish between Content Writing and Copywriting, and use the most effective marketing writing techniques.
2. Storytelling That Sells: Turn Words Into Sales – 12 Hours
Learn how to use storytelling as a powerful marketing tool to build trust, influence your audience, and drive purchase decisions. Create stories that resonate with your audience, use emotional triggers, and apply the most effective storytelling strategies to turn marketing messages into memorable, sellable stories.
3. Scriptwriting for Videos, Reels & Podcasts – 15 Hours
Transform ideas and stories into professional scripts, both short and long. Think visually while writing and create scripts for reels, educational videos, visual ads, and podcasts using a practical, story-driven approach that is ready for production.
What You Will Learn:
By the end of the program, you will be able to:
- Create persuasive content and continuously optimize its performance.
- Analyze audience behaviour accurately and build realistic Personas to effectively target your messages.
- Develop irresistible marketing offers that are hard for your audience to ignore.
- Use storytelling to connect audiences to your brand and build emotional relationships that increase conversion opportunities.
- Apply CRO strategies to improve landing pages, ads, and conversion rates.
- Build and analyze the Conversion Funnel to optimize every stage of the user journey.
- Enhance content using performance analysis and make decisions based on clear, precise data
In addition to analytical and marketing skills, you will also develop visual writing skills by:
- Understanding the difference between text writing and visual writing, and how it impacts engagement and viewability.
- Writing professional scripts for various types of content: reels, educational videos, ads, and podcasts.
- Turning stories and ideas into actionable scenes that support your core message.
- Developing higher visual awareness to improve content quality before filming or production.
- Creating simple and effective storyboards to organize content and support your production vision.
Instructors
Mahmoud Gomaa
Mahmoud Gomaa is a Content Director with 11 years of experience driving content strategies across MENA markets (Egypt, KSA, UAE, Oman). Specialized in Arabic content and digital storytelling, with proven success in building and mentoring cross-functional teams (writers, designers, videographers, motion graphics artists, video editors), while providing creative direction to ensure quality and impact. Delivered impactful campaigns for major brands including Burger King, Almatar App, Cinnabon.
Omar Sleem
Omar Sleem is a creative copywriter and content manager with 7 years of experience in content creation. Specialized in creative advertising writing, content management, and creative direction. Worked with renowned companies across various industries, contributing to achieving goals and maximizing profitability. Always striving for development and innovation to deliver content that combines creativity with marketing objectives.
Ahmed Maher AL-Safir
Ahmed Maher has over 10 years of experience in marketing content writing, working with various local and international companies across different industries. His expertise spans medical, hospitality, food, automotive, and more, enabling him to deliver creative solutions and effective strategies that support business growth and achieve marketing objectives..