Definition of content and its importance in digital marketing, along with an introduction to its various types, such as text, images, videos, and podcasts. Learn how to choose the right formats for each platform while considering the target audience. Understand the concept of content marketing and its role in building trust with the audience, from awareness to driving sales.

Learn about the stages your audience goes through, from discovering your brand to making a purchase decision. Understand the main goals of content on social media, such as engagement, building brand awareness, and boosting sales.

A comprehensive look at writing persuasive ad copy that highlights the value of a product or service. Differentiate between short, direct advertising copy and long-form content aimed at building long-term relationships with the audience. Focus on emphasizing benefits that matter to the audience rather than just showcasing technical features.

Explore three common frameworks used to write compelling and persuasive copy: FAB, PAS, and BAB.

Key strategies for writing content that aligns with marketing goals. Learn how to set clear objectives for content to maximize its impact on the audience.

Awareness vs. engagement vs. sales: How to tailor your writing style for different stages of the customer journey (awareness, engagement, and conversion). Creative research methods for generating attractive content ideas. Learn techniques for writing attention-grabbing headlines that drive engagement. Create clear calls-to-action that motivate your audience to interact or make a purchase. Best practices for choosing effective hashtags to increase content reach.