There are many practical skills that you only master after a long period of hands-on experience at an advertising agency, and some you may never learn at all.
For example, understanding a creative brief and preparing a professional proposal are among the most critical skills, yet they are not widely covered in training programs. These skills are essential for acquiring clients, whether you are an advertising agency or a freelancer.
In simple terms, a brief is a comprehensive program that teaches you how to professionally and practically understand client needs.
Here, we’re not just talking about pricing in a proposal. Instead, we mean a complete strategy, including analysis, planning, content creation, advertising plans, pricing, and designing the proposal presentation. This process requires significant time and effort.You can think of this program as "The Next Step" in your practical digital marketing expertise.
This course features interactive live sessions with projects and tests, offering practical steps to follow.
What you'll learn ?
How to create a professional proposal to attract new clients.
Conducting client and competitor analysis.
Developing the right plan for clients.
Pricing your services effectively.
Course Content
Learn the importance of the creative brief in marketing and advertising processes.
Understand how to use the brief as a vital tool to create and guide creative campaigns.
Discover the role of the creative brief in defining goals and vision for projects.
Learn how the brief facilitates communication between internal teams and clients.
Define the creative brief and its importance in the marketing and advertising industry.
Learn how to gather essential information to build a clear and precise brief.
Learn how to formulate the right questions to collect key data for writing the brief.
Understand how to use these questions to inspire creative thinking and ensure clarity of vision.
Study the essential components to include in the creative brief, such as objectives, target audience, key messages, and creative tools.
Learn how to organize and structure these components to create a comprehensive brief.
Learn how to craft a creative proposal that reflects the client’s vision while maintaining originality and innovation.
Explore how to present creative ideas that align with the campaign's objectives.
Learn how to professionally deliver the brief, focusing on clarity and engagement.
Develop strategies to persuade clients and partners with your creative ideas and present solutions effectively.
10 Mar 2025
190 $
Free Session
Easy Money Refund
Support 24/7 days
