Google and Youtube Ads Program

Brief

Start Date

07 Apr 2025

Lessons

6

Time

24 Hours

Course Level

Beginner

If you are looking to develop your skills in digital marketing and advertising, we offer you a unique program in Google and YouTube Ads. This program provides you with practical knowledge and the necessary skills to excel in the competitive world of digital marketing.

Through this program, you will learn effective strategies to create successful ad campaigns on Google and YouTube. You will gain the expertise needed to improve the performance of your ads and achieve measurable results.

We also offer practical tips to improve your campaigns on Google, as well as effective marketing strategies for the YouTube platform.

What you'll learn?

  • Understanding the different types of ad campaigns on Google and YouTube.
  • Competitor analysis.
  • Creating the best effective strategies.
  • Measuring and analyzing ads and results."

Course Content

Learn how to organize ad campaigns using Google Ads structure: campaigns, ad groups, ads, and keywords. Understand the relationship between these components to ensure effective campaign organization and goal achievement.

Explore the different types of Google campaigns: Search, Display, Shopping, and Video. Understand the differences between search and display campaigns and choose the right type for your marketing goals. Learn how ad rankings work and how Google algorithms determine ad placement.

Learn how to leverage YouTube as an effective marketing tool to attract visitors. Develop strategies for video marketing on YouTube to drive traffic to your website and achieve conversions.

Learn how to precisely define target audiences using Google and YouTube's targeting tools. Master bidding strategies and how to set appropriate campaign budgets. Understand strategies for competitor performance analysis and how to improve your campaigns based on these insights.

Learn how to create powerful and engaging ad copy to increase interaction with your target audience.

Study successful and ineffective ad examples to build better future campaigns. Learn how to track campaign performance using conversion reports and analyze campaign results.

Learn how to create remarketing lists and achieve better results using this strategy. Understand how to target visitors who didn’t convert and encourage them to return and take desired actions.

Instructors

Amir Younan

Amir Younan

Amir Younan brings over 14 years of expertise in digital marketing, delivering successful strategies across various industries, including e-commerce, banking, real estate, healthcare, government, and more. With his advanced skills in advertising campaign management, performance optimization, and sales content development, he has helped businesses achieve maximum ROI with minimal investment, driving sustainable profits and rapid growth.
Mohamed El Sayed

Mohamed El Sayed

Mohamed El-Sayed has 7 years of experience in the field of digital marketing, with a proven track record of developing innovative marketing strategies and achieving outstanding results with numerous clients across various industries. He possesses strong leadership skills, excels in managing teams, developing advertisements, creating content, and providing marketing solutions to achieve goals.

Price

190 $

The price includes :

6 Live Interactive Sessions.
6 Live Interactive Sessions.
+24 Hrs of Interactive Content.
+24 Hrs of Interactive Content.
Downloadable Materials.
Downloadable Materials.
Practical Tasks with Feedback.
Practical Tasks with Feedback.
07 Apr 2025

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