Google and Youtube Ads Program

Name: Google and Youtube Ads Program
Availability: InStock
Rating: 4.9 (40 reviews)

31 Mar 2026

190 $

Brief

If you're aiming to boost your digital marketing skills and stand out in today’s competitive online space, this Google Ads program will give you the edge. Designed for marketers, entrepreneurs, and business professionals, the Google & YouTube Ads Program interactive and practical training in building, managing, and optimizing ad campaigns across two of the world’s most powerful platforms. Whether you're just starting out or looking for an advanced Google Ads course, you'll learn to create effe

Start Date

31 Mar 2026

Lessons

6

Time

24 Hours

Course Level

Beginner

If you're seeking a flexible and impactful Google Ads online course, this program combines strategic planning with creative execution, giving you the tools to reach the right audience, with the right message, at the right time.

What You’ll Learn

The different types of ad campaigns across Google and YouTube and when to use each.
How to analyze competitors and gain a market advantage.
Crafting high-performing ad strategies based on business goals.
Measuring and optimizing campaigns using real-time performance data.
Understanding Google Ads account structure and campaign hierarchy.
Effective bidding strategies and smart budget management.
Writing compelling ad copy that resonates with your audience.
Developing remarketing campaigns to re-engage visitors who didn’t convert.
Evaluating best vs. worst ad examples to refine future performance.

Course Content

Learn how to organize ad campaigns using Google Ads structure: campaigns, ad groups, ads, and keywords. Understand the relationship between these components to ensure effective campaign organization and goal achievement.

Explore the different types of Google campaigns: Search, Display, Shopping, and Video. Understand the differences between search and display campaigns and choose the right type for your marketing goals. Learn how ad rankings work and how Google algorithms determine ad placement.

Learn how to leverage YouTube as an effective marketing tool to attract visitors. Develop strategies for video marketing on YouTube to drive traffic to your website and achieve conversions.

Learn how to precisely define target audiences using Google and YouTube's targeting tools. Master bidding strategies and how to set appropriate campaign budgets. Understand strategies for competitor performance analysis and how to improve your campaigns based on these insights.

Learn how to create powerful and engaging ad copy to increase interaction with your target audience.

Study successful and ineffective ad examples to build better future campaigns. Learn how to track campaign performance using conversion reports and analyze campaign results.

Learn how to create remarketing lists and achieve better results using this strategy. Understand how to target visitors who didn’t convert and encourage them to return and take desired actions.

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Instructors

‏Mahmoud Waleed‏

Performance Media Senior Specialist with 6 years of experience managing and optimizing paid media campaigns across leading agencies including Kijamii, Ingredients, Icon Creations, and The Hub Advertising. Experienced in handling multi-channel performance campaigns and driving measurable results across diverse industries such as Automotive, Banking, E-commerce, Real Estate, and F&B. Skilled in campaign planning, budget allocation, performance analysis, and continuous optimization to maximize RO