Short-Form Video Strategy

19 May 2026

180 $

Brief

Short-form video has become one of the most powerful tools for reach and influence in digital marketing today. With the growth of platforms such as TikTok, Instagram Reels, and Snapchat, success is no longer defined by producing a good video alone. It now requires a deep understanding of how these platforms work, how users behave, and how content spreads within each ecosystem.

Start Date

19 May 2026

Lessons

6

Time

12 Hours

Course Level

Intermediate

The Short-Form Video Strategy program is a practical workshop designed for marketers and content creators who want to build an effective short-form video strategy across multiple platforms.

The program focuses on strategic thinking for content creation, understanding platform algorithms, and developing engaging video ideas. It also covers production and editing practices tailored to short-form content, in addition to analyzing performance and using data to improve results and build an actionable content plan.

By the end of the workshop, participants will be able to design a comprehensive short-form video strategy and create content that drives reach, engagement, and supports brand objectives.

What will you learn?

By the end of the program, participants will be able to:

Understand the short-form video ecosystem across TikTok, Instagram Reels, and Snapchat.

Analyze user behaviour and engagement patterns with short-form videos.

Build a short-form content strategy adaptable to multiple platforms.

Develop engaging video ideas using effective creative frameworks.

Produce and edit short videos tailored to the nature of each platform.

Analyze content performance using clear performance indicators.

Run testing and optimization processes to increase reach and engagement.

Create an actionable short-form video content plan.

Course Content

An introduction to the short-form video ecosystem in 2026 across TikTok, Instagram Reels, and Snapchat. Participants will understand the key differences between platforms, user behaviour and attention patterns on each platform, and how to define content goals such as awareness, engagement, and conversion, along with identifying success metrics.

Understanding how the algorithms of TikTok, Instagram, and Snapchat prioritize and distribute content. This section explores key ranking factors such as watch time, completion rate, and interactions, as well as optimal video length per platform, best practices for posting frequency and timing, and common mistakes that limit content reach.

Learning how to develop short-form video ideas by building clear Content Pillars. Participants will differentiate between trend-based content and evergreen content, explore storytelling frameworks suitable for short videos, and learn how to craft effective hooks and pacing techniques to maintain viewer attention.

Exploring filming techniques designed for mobile-first content, along with editing best practices such as quick cuts, captions, sound design, and visual effects. This section also highlights the importance of maintaining consistent visual branding across platforms, understanding technical specifications for each platform, and improving accessibility through captions and visual clarity.

Understanding key performance indicators (KPIs) for short-form videos and how to interpret analytics across platforms. Participants will learn how to identify winning content patterns, conduct A/B testing on hooks, formats, and captions, and build continuous optimization cycles to improve content performance.

Transforming strategy into action by building a short-form video content calendar. Participants will explore cross-platform content repurposing strategies, organize workflows between content and design teams, and understand the importance of governance and clear publishing guidelines.

DownloadContent

Instructors

Yasmin ElHawary

Experienced Content & Digital Strategy Manager with 11+ years of expertise in digital marketing, content strategy, and brand development across GCC and MENA markets. Skilled in building and executing data-driven content strategies, managing cross-functional teams, and leading multi-channel campaigns that drive growth and engagement. Strong background in copywriting, market research, and client relationship management, with a proven ability to align content with business objectives and deliver me