Beyond ROAS Advanced Analysis & Tracking

Brief

ROAS is not the only measure of marketing success. Now learn how to build an objective measurement system that helps you understand what would have happened without specific marketing spend, identify performance gaps and wasted budget, reconcile data across platforms, and connect campaigns to actual revenue for more accurate decision-making

Start Date

17 Aug 2026

Lessons

10

Time

30 Hours

Course Level

Intermediate

This program focuses on moving beyond traditional reporting and overreliance on Return on Ad Spend, or ROAS, toward building an integrated measurement and attribution system.
You will learn how to collect data in a structured way, understand why numbers differ across advertising platforms, connect analytics data to actual business revenue, and combine different measurement approaches to understand the role and performance of each channel, platform, and tool throughout the marketing process.
The goal is to allocate budgets more effectively and verify the true impact of marketing campaigns on sales.

What You’ll Learn


  1. Understand the structural flaws of relying on ROAS alone.
  2. Measure the true incrementality generated by marketing activities and answer the question What would have happened without this spend?
  3. Build a privacy-compliant tracking stack using GA4, Google Tag Manager, Consent Mode v2, and Server-Side Tagging.
  4. Reconcile data from different advertising platforms.
  5. Identify duplicated conversions and double counted sales across platforms.
  6. Use Shapley values to distribute conversion value across different touchpoints
  7. Combine Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality.
  8. Analyze channel performance based on result volume and efficiency.
  9. Distinguish between channels that support Demand Creation and channels that support Demand Capture.
  10. Connect campaign data to revenue using Enhanced Conversions.
  11. Build decision-driving dashboards and reports using GA4, Looker Studio, BigQuery, and Google Sheets.

Instructors

Amged salem

Amged salem

Amgad Salem is a digital marketing professional who currently serves as the SEO Manager at Eye Advertising and Technology Services. With a career in the digital marketing industry dating back to 2012, he has transitioned from a background in tourism to becoming a specialist in search engine optimization (SEO), search engine marketing (SEM), and content optimization.

Price

180 $

The price includes :

+30 hours of interactive content.
+30 hours of interactive content.
10 fully practical live lectures
10 fully practical live lectures
Downloadable study materials.
Downloadable study materials.
Practical tasks and listening to feedback.
Practical tasks and listening to feedback.
Personal guidance for professional development
Personal guidance for professional development
Dedicated, direct, and continuous support
Dedicated, direct, and continuous support
Join the exclusive Learnin community for free.
Join the exclusive Learnin community for free.
Permanent access to the recorded course after completion.
Permanent access to the recorded course after completion.

7 days to start

17 Aug 2026
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