AI & Prompt Engineering for Digital Marketers

Brief

AI has become one of the most transformative tools in digital marketing, reshaping not only speed and efficiency but also the quality of thinking, creativity, and decision-making. With the rise of tools like ChatGPT and other generative AI technologies, the challenge is no longer access to content but knowing how to generate it correctly.

Start Date

16 Aug 2026

Lessons

3

Time

12 Hours

Course Level

Intermediate

AI & Prompt Engineering for Digital Marketers is a practical program designed to equip marketers with a solid understanding of AI fundamentals and how to apply them across marketing functions. The program emphasizes prompt engineering, a critical skill to obtain precise, actionable, and creative results from AI tools.

Participants will learn how to use AI for content creation, planning, audience analysis, idea generation, and campaign execution. Practical exercises will simulate real-world marketing scenarios, allowing participants to apply these skills immediately.

By the end of the program, participants will be able to use AI tools as intelligent assistants to enhance productivity, improve work quality, and support informed marketing decisions.

By the end of the program, participants will be able to:

  1. Understand AI fundamentals and their applications in digital marketing.
  2. Use generative AI tools for content creation and marketing planning.
  3. Write professional prompts to achieve accurate, high-quality results.
  4. Apply frameworks to improve prompt effectiveness.
  5. Use AI to generate ideas and analyze audiences.
  6. Create integrated marketing content with AI tools.
  7. Enhance productivity and save time on routine marketing tasks.
  8. Convert client requirements into actionable marketing plans using AI.

Course Content

Learn what generative AI is and how it can be applied in digital marketing for: Content creation , Brand development , Marketing planning , SEO, media buying, and research - See practical examples of AI outputs across different use cases.- Understand the types of generative AI: text, images, audio, and video, with practical demonstrations.

Understand what a prompt is and how AI tools process input. - Learn the elements of an effective prompt: Role, Task, Format, Tone, Constraints. - Introduction to chain-of-thought prompting for structured AI reasoning. - Practice exercises on rephrasing, summarizing, and refining prompts.

Explore popular frameworks with practical applications: TAG, CARE, RISE, RTF, TACO. - Learn the differences between zero-shot and few-shot prompting and how to use examples to improve outputs.

Writing precise and clear prompts for accurate results. - Avoiding vague or generic outputs. - Using multi-step prompts to break complex tasks into manageable steps. - Refining prompts through iteration and examples. - Practical exercise: transforming weak prompts into effective prompts.

Use AI for content ideation across blogs, social media, and email campaigns = Build weekly content calendars. - Generate unique value propositions. - Adjust tone and style to different audiences. - Practice creating ad copy and social media posts.

Translate client needs into marketing briefs using AI. - Select appropriate marketing channels based on AI insights. - Role-play exercises simulating agency-client interactions with AI support.

Quickly generate audience personas. - Explore new content angles. - Analyze competitors’ style and tone. - Expand ideas from simple prompts. - Live demonstration of AI tools for fast research and ideation

Instructors

Mahmoud El Assal

Mahmoud El Assal

Mahmoud Al-Assal began his journey in digital marketing and search engine optimization (SEO) in 2020, collaborating with various clients both in Egypt and internationally. He has a proven track record of success in SEO optimization, website enhancement, and development. Additionally, he possesses extensive expertise in Google Ads, social media marketing, and website creation, making him a well-rounded digital marketing professional.

Price

190 $

The price includes :

Personal guidance for professional development
Personal guidance for professional development
Dedicated, direct, and continuous support
Dedicated, direct, and continuous support
Join the exclusive Learnin community for free.
Join the exclusive Learnin community for free.
Permanent access to the recorded course after completion.
Permanent access to the recorded course after completion.
Practical Tasks with Feedback.
Practical Tasks with Feedback.
Downloadable Materials.
Downloadable Materials.
3 Live Interactive Sessions.
3 Live Interactive Sessions.
+12 Hrs of Interactive Content.
+12 Hrs of Interactive Content.

11 days to start

16 Aug 2026
Reviews

What they said about us

"
★★★★★

"This course is the first time I feel that I am the trainer and the trainee at the same time. It changed my way of thinking in the world of branding and marketing, and I discovered new horizons through the examples and tasks presented in the course, and that the company is not just employees and clients, but the company or any business is a message that is delivered through a smart and creative method. From the technical point of view, no session was delayed, no session had weak internet.

zakaria
zakaria student
"
★★★★★

It's truly an honor to start this journey with such a unique and exceptional place. I’ve learned a lot from all the instructors and enjoyed working with amazing colleagues. Thanks learn n’ for making this experience so fun & special and for being a remarkable step in my career.

Noran
Noran Student
"
★★★★★

"Honestly, life is very nice, especially since you are following or starting out. Also, after I finished the first part and came to work, I came across something and came back to ask. You cared about the questions and tried to stay with me step by step. Thank you very much."

Mai Ashraf
Mai Ashraf student
"
★★★★★

“There is no one like you, the best company and team. I always tell everyone about you and your high-class treatment. Thank you and the whole team.”

ashwak
ashwak student
"
★★★★★

The course, thank God, contains a respectable amount of information and I put a lot of effort into it. I learned a lot.

Hadeer Karim
Hadeer Karim student
"
★★★★★

Mohammed Saif
Mohammed Saif student
"
★★★★★

"Thank you very much, the diploma was truly wonderful. I learned a lot from it and it improved my marketing skills. The lecturers were wonderful. I would like to thank them very much for their cooperation, their treatment, and the quality of conveying information during the lectures. I highly recommend the diploma because, in all honesty and sincerity, it is excellent. May you succeed, God willing."

Abdul Halim
Abdul Halim student
"
★★★★★

"Professor Mahmoud was very good at explaining, answering questions, clarifying common mistakes, and helping us in any way, especially since he made himself available for communication outside of class."

Khaled Marwan
Khaled Marwan student
"
★★★★★

“I am happy to have known you and all the participants. It was a beautiful day, honestly, with the information and experience I gained from the trainers and from the participants themselves. It was a very unique and successful experience and a transition for me from what was before. It will help me a lot in my professional life, and I am grateful to you each and every one of you.”

karim muntazar
karim muntazar student
"
★★★★★

“God bless you, every day there is something new, and every day you amaze me with the system and organization itself and the strong content that you provide. I am truly proud to be part of the Learn n community.”

Ibrahim Jeddawi
Ibrahim Jeddawi student
"
★★★★★

" Thank you so much, I deeply appreciate every little effort you made for me. I truly gained a wealth of knowledge from the course, and it was incredibly beneficial for me. I’m grateful for each and every person in this course. Thank you for helping me and being so supportive throughout. "

Nour Al Huda
Nour Al Huda Student
"
★★★★★

“I benefited a lot and learned useful and new information for me. The instructor was really perfect and excellent.”

Noha Hamdi
Noha Hamdi student
"
★★★★★

"The diploma was very useful and provided a lot of information. The most important thing for me was the extensive application during the course. The live lectures were very practical for me. I currently go back to the recordings a lot for details. Thank you. I recommend it, of course, if anyone is interested in writing."

Rowan Essam
Rowan Essam student
"
★★★★★

Thank you very much. The course was very useful and nice, and dealing with you was comfortable. I was sad that the course ended, but God willing, I will be with you in other courses.

Rehab Fouda
Rehab Fouda student

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