AI & Prompt Engineering for Digital Marketers

13 May 2026

180 $

AI & Prompt Engineering for Digital Marketers

Brief

AI has become one of the most transformative tools in digital marketing, reshaping not only speed and efficiency but also the quality of thinking, creativity, and decision-making. With the rise of tools like ChatGPT and other generative AI technologies, the challenge is no longer access to content but knowing how to generate it correctly.

Start Date

13 May 2026

Lessons

3

Time

12 Hours

Course Level

Intermediate

AI & Prompt Engineering for Digital Marketers is a practical program designed to equip marketers with a solid understanding of AI fundamentals and how to apply them across marketing functions. The program emphasizes prompt engineering, a critical skill to obtain precise, actionable, and creative results from AI tools.

Participants will learn how to use AI for content creation, planning, audience analysis, idea generation, and campaign execution. Practical exercises will simulate real-world marketing scenarios, allowing participants to apply these skills immediately.

By the end of the program, participants will be able to use AI tools as intelligent assistants to enhance productivity, improve work quality, and support informed marketing decisions.

By the end of the program, participants will be able to:

Understand AI fundamentals and their applications in digital marketing.
Use generative AI tools for content creation and marketing planning.
Write professional prompts to achieve accurate, high-quality results.
Apply frameworks to improve prompt effectiveness.
Use AI to generate ideas and analyze audiences.
Create integrated marketing content with AI tools.
Enhance productivity and save time on routine marketing tasks.
Convert client requirements into actionable marketing plans using AI.

Course Content

Learn what generative AI is and how it can be applied in digital marketing for: Content creation , Brand development , Marketing planning , SEO, media buying, and research - See practical examples of AI outputs across different use cases.- Understand the types of generative AI: text, images, audio, and video, with practical demonstrations.

Understand what a prompt is and how AI tools process input. - Learn the elements of an effective prompt: Role, Task, Format, Tone, Constraints. - Introduction to chain-of-thought prompting for structured AI reasoning. - Practice exercises on rephrasing, summarizing, and refining prompts.

Explore popular frameworks with practical applications: TAG, CARE, RISE, RTF, TACO. - Learn the differences between zero-shot and few-shot prompting and how to use examples to improve outputs.

Writing precise and clear prompts for accurate results. - Avoiding vague or generic outputs. - Using multi-step prompts to break complex tasks into manageable steps. - Refining prompts through iteration and examples. - Practical exercise: transforming weak prompts into effective prompts.

Use AI for content ideation across blogs, social media, and email campaigns = Build weekly content calendars. - Generate unique value propositions. - Adjust tone and style to different audiences. - Practice creating ad copy and social media posts.

Translate client needs into marketing briefs using AI. - Select appropriate marketing channels based on AI insights. - Role-play exercises simulating agency-client interactions with AI support.

Quickly generate audience personas. - Explore new content angles. - Analyze competitors’ style and tone. - Expand ideas from simple prompts. - Live demonstration of AI tools for fast research and ideation

Instructors

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.