Personal Branding

18 Nov 2025

180 $

Brief

Today, your name is your brand. Whether you're a freelancer, entrepreneur, or a content creator to enhance your career, your personal brand is what sets you apart.

Start Date

18 Nov 2025

Lessons

5

Time

15 Hours

Course Level

Intermediate

The “Personal Branding” program offers a practical approach to help you shape a compelling, consistent personal brand that reflects who you are and what you stand for. You’ll discover how to define your unique value, communicate your message effectively, and build a digital presence that opens new doors.

Across 15 training hours, you’ll develop your brand identity, master storytelling, and learn how to position yourself as a credible authority in your field, both online and offline.

What You’ll Learn Practically:

By the end of this program, you will be able to:

Define your personal brand values, message, and positioning.
Craft a personal brand statement that reflects your voice and goals.
Build a consistent and recognizable visual and TOV identity.
Optimize your presence across platforms like LinkedIn and Instagram.
Create a growth plan that attracts the right opportunities.
Handle visibility challenges like criticism and online feedback professionally.

Course Content

Understand what personal branding really means, why it matters, and how to uncover your core values and unique value proposition (UVP).

Conduct a self-audit of your digital footprint and image. Learn to shape a personal brand statement that is clear, authentic, and memorable.

Build a consistent visual identity across platforms. Learn how to use voice, tone, and storytelling techniques to communicate who you are and what you stand for.

Identify which platforms align with your goals. Develop a content strategy that positions you as a thought leader. Learn how to optimize your profiles to attract connections and opportunities.

Explore networking strategies that align with your personal brand. Learn how to manage criticism, maintain credibility, and develop a plan for sustainable brand growth.

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Instructors

Ahmed Mostafa

Ahmed Mostafa is a strategic marketing expert with over 8 years of experience in technology, FMCG, government, and fintech sectors. He combines strategic thinking, creativity, and measurable results to turn vision into real market impact. He has developed and executed marketing, branding, and digital content strategies for major brands in Egypt and the Gulf region. Currently, he plays a key role in developing marketing and creative identity strategies for international events organized by Saud