This course consists of four elements. These elements will cover the key tools and techniques you need to develop a marketing plan for your business (product or service).

The program begins with studying consumer behavior and conducting proper market research. Then, it moves to develop a brand identity by defining core values and targeting the right segment at the right time.

With the correct data in hand, you can analyze every aspect of the famous 4 Ps: Product, Price, Promotion, and Place.

Finally, you will present everything you have learned through a comprehensive marketing strategy, followed by an actionable business plan.

What will you learn from this program?

• Formulating a marketing plan, including setting objectives.
• The ability to collect, process, and analyze consumer and market data for decision-making.
• Developing pricing strategies.
• Identifying strategies for developing new products and services.