Advanced E-Commerce Strategies

20 Apr 2025

220 $

Brief

This advanced program provides an in-depth understanding of the latest strategies that drive e-commerce success. It covers both fundamental and advanced aspects of building and operating e-commerce platforms, with a focus on strategic analysis, innovative business models, and seamless operations management to achieve sustainable growth.

Start Date

20 Apr 2025

Lessons

7

Time

21 Hours

Course Level

Advanced

What you'll learn?

Understanding the market, modern trends, and recognizing the movement of e-commerce.
How to use modern tools for order management, shipping, and customer service.
Planning and executing effective marketing campaigns and working on multiple marketing channels in an organized manner.
Employing artificial intelligence to enhance customer experience and marketing.
Data analysis and understanding customer behavior to make better decisions.
How to enter new markets and prepare for international expansion.
Designing a flexible business model that facilitates expansion and growth.

Course Content

Overview of the evolution of digital commerce and the impact of technological shifts on the market and Analysis of emerging trends and the role of modern technology in the future of e-commerce.

A detailed comparison between major platforms such as Amazon, Jumia, and Noon, and independent online stores and ROI analysis and customer acquisition strategies for each channel.

Overview of the development stages of e-commerce from traditional markets to models like D2C and C2M and Analysis of major industry changes and key factors influencing innovation.

Selecting products, negotiating with suppliers, and positioning in the market and How to build a competitive advantage in a fast-changing market.

Optimizing order processing, inventory management, and fulfillment efficiency and Leveraging AI and third-party logistics (3PL) services to enhance performance.

Integrating AI and predictive analytics in strategic decision-making and Utilizing real-time data and advanced performance indicators to improve results.

Effective strategies for entering new markets and understanding customer needs in each market and Identifying logistical and regulatory challenges such as shipping issues, tax laws, and how to manage them.

Instructors

Mohamed Tarek

An expert in e-commerce, with over 12 years of experience in the field of e-commerce. Worked with major brands such as "LC Waikiki" in Egypt and as the Head of E-commerce for the Middle East and Africa at "Sacoor Brothers" in Dubai, in addition to working in E-commerce management at "Abu Auf". His expertise includes marketplaces, user experience optimization, digital marketing, and online business development.

Price

220 $

20 Apr 2025

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Advanced E-Commerce Strategies