Content Marketing Diploma

Brief

This diploma provides a comprehensive, hands-on journey into the world of content marketing across 48 hours and 12 sessions. It is designed for individuals aiming to master the art and science of planning, creating, and distributing strategic content that attracts, engages, and converts target audiences across multiple platforms. The program balances theory with practical exercises to equip participants with real-world marketing and writing skills

Start Date

19 May 2025

Lessons

12

Time

48 Hours

Course Level

Beginner

What Will You Learn?
  • Learn the fundamentals of content marketing and how to build an effective strategy.

  • Define your target audience and create a well-structured content plan.

  • Gain skills in writing powerful headlines and strong calls to action (CTAs).

  • Practice creating content tailored for platforms like Instagram, Twitter, and TikTok.

  • Understand the difference between B2B and B2C content and write persuasive copy.

  • Master blog writing with storytelling techniques and proper SEO implementation.

Course Content

What is Content Marketing? - Why Content Marketing? - Content writing vs copywriting = Content Formats / Types and platforms - Content Marketing Funnel

What is a content Marketing strategy? - How to create an effective content marketing strategy - Content Analysis: Content audit (Practical exercises) - Buyer Persona: Define your target audience (Practical exercises) - Tone of Voice: Using your Audiences language and vocabulary - Content calendar - Content Plan - Content Distribution - Measuring content

How to write headlines (Practical exercises) - How to write Call to action (Practical exercises) - How to use Hashtags - Grammatical errors - News Jacking VS Real Time Marketing - Common Writing Mistakes - Content Writer Hacks

Content For Instagram - Content For Snapchat - Content For TikTok - Content For Facebook - Content For Twitter - Best Practices

Ideas Generation - Brainstorming Techniques

B2B Content VS B2C Content - How to write B2B Content? - Best practice for LinkedIn

Wy blog writing is important? - Social media content vs Blog content - Blog structures (4 structures) - Storytelling - Types of Keywords - Tips for writing for the web

Instructors

Ahmed Maher

Ahmed Maher

Ahmed Maher has over 10 years of experience in marketing content writing, working with various local and international companies across different industries. His expertise spans medical, hospitality, food, automotive, and more, enabling him to deliver creative solutions and effective strategies that support business growth and achieve marketing objectives..

Price

320 $

19 May 2025

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