This diploma provides a comprehensive, hands-on journey into the world of content marketing across 48 hours and 12 sessions. It is designed for individuals aiming to master the art and science of planning, creating, and distributing strategic content that attracts, engages, and converts target audiences across multiple platforms. The program balances theory with practical exercises to equip participants with real-world marketing and writing skills
Learn the fundamentals of content marketing and how to build an effective strategy.
Define your target audience and create a well-structured content plan.
Gain skills in writing powerful headlines and strong calls to action (CTAs).
Practice creating content tailored for platforms like Instagram, Twitter, and TikTok.
Understand the difference between B2B and B2C content and write persuasive copy.
Master blog writing with storytelling techniques and proper SEO implementation.