Google Markting Bootcamp

Brief

Being an expert in ads alone or data analysis alone is no longer enough. Today, companies seek professionals who combine both skills: those who can build advertising campaigns and accurately interpret their results.

Start Date

03 Feb 2026

Lessons

12

Time

42 Hours

Course Level

Intermediate

The Google Marketing Bootcamp is a comprehensive bundle that equips you with mastery over the most powerful Google tools for advertising and analytics:

 

Google Ads: Build campaigns that reach the right audience at the right time.

Google Analytics 4 & Google Tag Manager: Understand customer behaviour, analyze data with precision, and implement advanced tracking without writing a single line of code.

 

This program gives you a complete view of the customer journey, from the first ad click to purchase, along with practical experience to optimize your website, campaigns, and confidently identify strengths and areas for improvement.


What You Will Learn:

By the end of this program, you will be able to:

  • Build professional Search, Display, and Video campaigns based on clear objectives.
  • Write persuasive ads with effective messaging tailored to your audience.
  • Select optimal targeting to reach your ideal customers.
  • Analyze campaign results and make data-driven decisions.
  • Navigate Google Analytics 4 and interpret key metrics.
  • Analyze the user journey and create professional reports and dashboards.
  • Track conversions, measure performance, and understand Tags, Triggers, and Variables.
  • Create advanced Events without coding and implement complete user tracking.
  • Integrate GA4 and Google Ads with other platforms for holistic marketing insights.
 

Course Content

Learn the fundamentals of Google Ads, campaign types (Search, Display, Video), and how to choose the best fit for your goals. Set up your ad account step by step to launch successful campaigns.

Craft compelling ads that capture your target audience’s attention, using the right messaging and words to boost engagement and achieve campaign objectives.

Identify your ideal audience, set an appropriate budget, implement effective strategies, monitor performance, and continuously optimize campaigns to maximize ROI.

Deep dive into GA4 to understand key concepts: Events, Users, Sessions, and Conversions. Track visitor behaviour accurately and make informed, data-driven decisions.

Learn how to set up and track key events, use DebugView for real-time data monitoring, and understand GA4 limits to manage analytics effectively.

Understand GTM as a tool to manage code snippets and track events on your website without coding. Learn why GTM is essential for connecting analytics and advertising tools and tracking user interactions accurately.

Learn to integrate GA4 with GTM for precise event and conversion tracking, creating a unified system that combines data, analysis, and ads for informed marketing decisions.

Use GA4 to perform deep data analysis, extract actionable insights about customer behaviour and campaign performance, and enhance marketing strategies with confidence.

Learn to link GA4 with platforms like Google Ads and Looker Studio to consolidate data, analyze performance comprehensively, and gain a complete view of campaign effectiveness.

Price

315 $

370 $

Discount 15 %

The price includes :

Practical Tasks with Feedback.
Practical Tasks with Feedback.
Downloadable Materials.
Downloadable Materials.
12 Live Interactive Sessions
12 Live Interactive Sessions
42 Hrs of Interactive Content.
42 Hrs of Interactive Content.
03 Feb 2026

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