Being an expert in ads alone or data analysis alone is no longer enough. Today, companies seek professionals who combine both skills: those who can build advertising campaigns and accurately interpret their results.
The Google Marketing Bootcamp is a comprehensive bundle that equips you with mastery over the most powerful Google tools for advertising and analytics:
Google Ads: Build campaigns that reach the right audience at the right time.
Google Analytics 4 & Google Tag Manager: Understand customer behaviour, analyze data with precision, and implement advanced tracking without writing a single line of code.
This program gives you a complete view of the customer journey, from the first ad click to purchase, along with practical experience to optimize your website, campaigns, and confidently identify strengths and areas for improvement.
What You Will Learn:
By the end of this program, you will be able to:
- Build professional Search, Display, and Video campaigns based on clear objectives.
- Write persuasive ads with effective messaging tailored to your audience.
- Select optimal targeting to reach your ideal customers.
- Analyze campaign results and make data-driven decisions.
- Navigate Google Analytics 4 and interpret key metrics.
- Analyze the user journey and create professional reports and dashboards.
- Track conversions, measure performance, and understand Tags, Triggers, and Variables.
- Create advanced Events without coding and implement complete user tracking.
- Integrate GA4 and Google Ads with other platforms for holistic marketing insights.