E-commerce & Performance Marketing Fundamentals

Brief

Most marketers spend years chasing scattered tactics without a clear strategy or tangible results. The "E-commerce & Performance Marketing Fundamentals" course is a practical, intermediate-level program designed for Social Media Specialists, Junior Media Buyers, marketers, e-commerce store owners, and startups looking to build and manage data-driven campaigns with confidence.

Start Date

27 Oct 2026

Lessons

5

Time

15 Hours

Course Level

Intermediate

At Learn n' Digital, we don't just explain "what e-commerce is"—we teach you how to build professional ad campaigns, analyze data, and optimize performance using advanced tools. This hands-on program provides participants with practical experience by working on real-world e-commerce case studies, ensuring you gain the confidence to plan, launch, and measure campaigns effectively. 

What You’ll Learn?
By the end of this Couese, you will be able to:

  1. Understand e-commerce fundamentals, the customer journey, and the e-commerce funnel
  2. Identify and select the right marketing channels, distinguishing between organic and paid strategies
  3. Master the roles of Meta and Google Ads platforms and set precise campaign objectives.
  4. Build, structure, and launch your first ad campaigns, including audience targeting, creative selection, and budget management.
  5. Measure and interpret key performance indicators (KPIs) such as CTR, CPC, CPM, ROAS, and Conversion Rate.
  6. Implement basic tracking and events to analyze campaign results with precision.
  7. Make data-driven optimization decisions through creative and audience testing to resolve underperformance.
  8. Apply all concepts to a practical, real-world e-commerce case study.




Course Content

What is e-commerce and how do e-commerce businesses operate? Understanding the customer journey and the e-commerce funnel. Exploring e-commerce business models and strategies for driving conversion from traffic to purchase.

Overview of e-commerce marketing channels and the dynamics between organic and paid marketing. Introduction to performance marketing and understanding the strategic roles of Meta and Google Ads. How to select the right marketing channels and set clear campaign objectives.

Campaign structure and marketing objectives. Fundamentals of audience selection, creative strategy, budget allocation, and bidding strategies. Hands-on practical setup to build and launch your first e-commerce campaign.

Understanding and interpreting key performance indicators (KPIs) including CTR, CPC, CPM, ROAS, and Conversion Rate. Fundamentals of tracking, pixel, and event setups, and analyzing campaign results effectively.

How to identify campaign bottlenecks, and knowing when to pause, test, or optimize. Implementing creative and audience A/B testing, budget optimization, and diagnosing underperforming campaigns. Comprehensive application of all course concepts through a practical, real-world e-commerce case study.

Instructors

Nady Al-Ziyadi

Nady Al-Ziyadi

He has over 8 years of experience in marketing, with extensive expertise in developing and executing marketing strategies for a diverse range of brands and industries. He has worked with several companies and brands, including Ellaithy Auto Group, Osren Egypt, and Nano4life Egypt, as well as Seven C, where he managed and marketed multiple brands such as Edition

Price

180 $

The price includes :

5 Live Interactive Sessions.
5 Live Interactive Sessions.
 +15 Hrs of Interactive Content.
+15 Hrs of Interactive Content.
 Permanent access to the recorded course after completion.
Permanent access to the recorded course after completion.
 Join the exclusive Learnin community for free.
Join the exclusive Learnin community for free.
 Dedicated, direct, and continuous support
Dedicated, direct, and continuous support
 Personal guidance for professional development
Personal guidance for professional development
 Downloadable Materials.
Downloadable Materials.
 Practical Tasks with Feedback.
Practical Tasks with Feedback.

26 days to start

27 Oct 2026

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Reviews

What they said about us

"
★★★★★

"This course is the first time I feel that I am the trainer and the trainee at the same time. It changed my way of thinking in the world of branding and marketing, and I discovered new horizons through the examples and tasks presented in the course, and that the company is not just employees and clients, but the company or any business is a message that is delivered through a smart and creative method. From the technical point of view, no session was delayed, no session had weak internet.

zakaria
zakaria student
"
★★★★★

It's truly an honor to start this journey with such a unique and exceptional place. I’ve learned a lot from all the instructors and enjoyed working with amazing colleagues. Thanks learn n’ for making this experience so fun & special and for being a remarkable step in my career.

Noran
Noran Student
"
★★★★★

"Honestly, life is very nice, especially since you are following or starting out. Also, after I finished the first part and came to work, I came across something and came back to ask. You cared about the questions and tried to stay with me step by step. Thank you very much."

Mai Ashraf
Mai Ashraf student
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★★★★★

“There is no one like you, the best company and team. I always tell everyone about you and your high-class treatment. Thank you and the whole team.”

ashwak
ashwak student
"
★★★★★

The course, thank God, contains a respectable amount of information and I put a lot of effort into it. I learned a lot.

Hadeer Karim
Hadeer Karim student
"
★★★★★

Mohammed Saif
Mohammed Saif student
"
★★★★★

"Thank you very much, the diploma was truly wonderful. I learned a lot from it and it improved my marketing skills. The lecturers were wonderful. I would like to thank them very much for their cooperation, their treatment, and the quality of conveying information during the lectures. I highly recommend the diploma because, in all honesty and sincerity, it is excellent. May you succeed, God willing."

Abdul Halim
Abdul Halim student
"
★★★★★

"Professor Mahmoud was very good at explaining, answering questions, clarifying common mistakes, and helping us in any way, especially since he made himself available for communication outside of class."

Khaled Marwan
Khaled Marwan student
"
★★★★★

“I am happy to have known you and all the participants. It was a beautiful day, honestly, with the information and experience I gained from the trainers and from the participants themselves. It was a very unique and successful experience and a transition for me from what was before. It will help me a lot in my professional life, and I am grateful to you each and every one of you.”

karim muntazar
karim muntazar student
"
★★★★★

“God bless you, every day there is something new, and every day you amaze me with the system and organization itself and the strong content that you provide. I am truly proud to be part of the Learn n community.”

Ibrahim Jeddawi
Ibrahim Jeddawi student
"
★★★★★

" Thank you so much, I deeply appreciate every little effort you made for me. I truly gained a wealth of knowledge from the course, and it was incredibly beneficial for me. I’m grateful for each and every person in this course. Thank you for helping me and being so supportive throughout. "

Nour Al Huda
Nour Al Huda Student
"
★★★★★

“I benefited a lot and learned useful and new information for me. The instructor was really perfect and excellent.”

Noha Hamdi
Noha Hamdi student
"
★★★★★

"The diploma was very useful and provided a lot of information. The most important thing for me was the extensive application during the course. The live lectures were very practical for me. I currently go back to the recordings a lot for details. Thank you. I recommend it, of course, if anyone is interested in writing."

Rowan Essam
Rowan Essam student
"
★★★★★

Thank you very much. The course was very useful and nice, and dealing with you was comfortable. I was sad that the course ended, but God willing, I will be with you in other courses.

Rehab Fouda
Rehab Fouda student

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