برنامج ما وراء العائد على الإنفاق الإعلاني التحليل والتتبع المتقدم

Brief

مؤشر الـ ROAS ليس مقياس النجاح الحقيقي لمعرفة التأثير الحقيقي لك فى التسويق تعلم كيف تبني نظام قياس موضوعي يساعدك على تحديد ما كان سيحدث دون هذا الإنفاق على جزء معين لتحديد المشاكل والنفقات وتوحيد بيانات المنصات المختلفة وربط الحملات بالإيرادات الفعلية لاتخاذ قرارات أكثر دقة

Start Date

14 Oct 2026

Lessons

5

Time

15 Hours

Course Level

Beginner

يركز البرنامج على الانتقال من الاعتماد على التقارير التقليدية ومؤشر العائد على الإنفاق الإعلاني ROAS إلى بناء منظومة متكاملة للقياس لأنك ستتعلم كيفية جمع البيانات بطريقة منظمة لتفهم أسباب اختلاف الأرقام بين المنصات الإعلانية وربط بيانات التحليلات بإيرادات النشاط الفعلية والجمع بين أكثر من طريقة مختلفة للقياس لفهم طبيعة كل قناة وأداة أو منصة و ادئها فى العملية التسويقية بهدف توزيع الميزانية بصورة أفضل والتحقق من التأثير الحقيقي للحملات في المبيعات

ماذا ستتعلم؟

  1. فهم العيوب الأساسية في الاعتماد على مؤشر ROAS
  2. قياس الزيادة الحقيقية التي تحققها الأنشطة التسويقية والإجابة عن سؤال ماذا كان سيحدث دون الإنفاق؟
  3. بناء نظام تتبع متوافق مع الخصوصية باستخدام GA4 و Google Tag Manager وConsent Mode v2 و Server-Side Tagging
  4. توحيد البيانات القادمة من المنصات الإعلانية المختلفة
  5. اكتشاف تكرار احتساب التحويلات والمبيعات بين المنصات المختلفة
  6. استخدام Shapley في توزيع قيمة التحويل بين نقاط الاتصال المختلفة
  7. الجمع بين الإسناد متعدد نقاط الاتصال MTA والمزيج التسويقي MMM والزيادة الحقيقية
  8. تحليل أداء القنوات وفقًا لحجم النتائج وكفاءة تحقيقها
  9. التمييز بين القنوات التي تصنع الطلب والقنوات التي تلتقط الطلب الموجود بالفعل
  10. ربط بيانات الحملات بالإيرادات باستخدام التحويلات المحسنة
  11. بناء لوحات متابعة وتقارير تساعد على اتخاذ القرار باستخدام GA4 و Looker Studio وBigQuery و Google Sheets




Instructors

Mohamed Thabet

Mohamed Thabet

Mohamed Thabet is an Art Director, Graphic Designer, and educational content creator with 9 years of experience in branding, advertising campaigns, and visual content. As Co-Founder and CEO of Creatives Circus, he has led creative teams and worked with major brands and organizations across Egypt and Saudi Arabia in diverse industries. His expertise also includes using AI to create and edit visuals and produce advertising videos.

Price

180 $

14 days to start

14 Oct 2026

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Reviews

What they said about us

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★★★★★

"This course is the first time I feel that I am the trainer and the trainee at the same time. It changed my way of thinking in the world of branding and marketing, and I discovered new horizons through the examples and tasks presented in the course, and that the company is not just employees and clients, but the company or any business is a message that is delivered through a smart and creative method. From the technical point of view, no session was delayed, no session had weak internet.

zakaria
zakaria student
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★★★★★

It's truly an honor to start this journey with such a unique and exceptional place. I’ve learned a lot from all the instructors and enjoyed working with amazing colleagues. Thanks learn n’ for making this experience so fun & special and for being a remarkable step in my career.

Noran
Noran Student
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★★★★★

"Honestly, life is very nice, especially since you are following or starting out. Also, after I finished the first part and came to work, I came across something and came back to ask. You cared about the questions and tried to stay with me step by step. Thank you very much."

Mai Ashraf
Mai Ashraf student
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★★★★★

“There is no one like you, the best company and team. I always tell everyone about you and your high-class treatment. Thank you and the whole team.”

ashwak
ashwak student
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★★★★★

The course, thank God, contains a respectable amount of information and I put a lot of effort into it. I learned a lot.

Hadeer Karim
Hadeer Karim student
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★★★★★

Mohammed Saif
Mohammed Saif student
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★★★★★

"Thank you very much, the diploma was truly wonderful. I learned a lot from it and it improved my marketing skills. The lecturers were wonderful. I would like to thank them very much for their cooperation, their treatment, and the quality of conveying information during the lectures. I highly recommend the diploma because, in all honesty and sincerity, it is excellent. May you succeed, God willing."

Abdul Halim
Abdul Halim student
"
★★★★★

"Professor Mahmoud was very good at explaining, answering questions, clarifying common mistakes, and helping us in any way, especially since he made himself available for communication outside of class."

Khaled Marwan
Khaled Marwan student
"
★★★★★

“I am happy to have known you and all the participants. It was a beautiful day, honestly, with the information and experience I gained from the trainers and from the participants themselves. It was a very unique and successful experience and a transition for me from what was before. It will help me a lot in my professional life, and I am grateful to you each and every one of you.”

karim muntazar
karim muntazar student
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★★★★★

“God bless you, every day there is something new, and every day you amaze me with the system and organization itself and the strong content that you provide. I am truly proud to be part of the Learn n community.”

Ibrahim Jeddawi
Ibrahim Jeddawi student
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★★★★★

" Thank you so much, I deeply appreciate every little effort you made for me. I truly gained a wealth of knowledge from the course, and it was incredibly beneficial for me. I’m grateful for each and every person in this course. Thank you for helping me and being so supportive throughout. "

Nour Al Huda
Nour Al Huda Student
"
★★★★★

“I benefited a lot and learned useful and new information for me. The instructor was really perfect and excellent.”

Noha Hamdi
Noha Hamdi student
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★★★★★

"The diploma was very useful and provided a lot of information. The most important thing for me was the extensive application during the course. The live lectures were very practical for me. I currently go back to the recordings a lot for details. Thank you. I recommend it, of course, if anyone is interested in writing."

Rowan Essam
Rowan Essam student
"
★★★★★

Thank you very much. The course was very useful and nice, and dealing with you was comfortable. I was sad that the course ended, but God willing, I will be with you in other courses.

Rehab Fouda
Rehab Fouda student

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