AI for Digital Marketing

21 Dec 2025

180 $

Brief

Artificial intelligence has become an essential tool for improving marketing performance and enabling precise, data-driven decision-making. AI for Digital Marketing is a practical training program designed to help you apply the latest AI tools and techniques in content creation, ads optimization, marketing automation, and performance analysis.

Start Date

21 Dec 2025

Lessons

6

Time

18 Hours

Course Level

Intermediate

Throughout the program, you will learn how to use Generative AI to create high-quality text and visual content, and Predictive AI to analyze customer data and forecast behaviour. You will also build intelligent workflows that enhance the user journey. The program focuses on practical, real-world applications that equip you with the skills to integrate AI into your daily campaigns and marketing operations.

By the end of the program, you will be able to:

Create professional content and ads using AI tools.
Optimize marketing campaign performance through AI-powered techniques.
Build integrated marketing strategies that combine content, advertising, and automation.
Design and implement intelligent workflows within CRM and marketing automation platforms.
Analyze data and manage campaign performance using AI-driven models.
Develop dashboards and automate marketing processes.
Understand the current role of AI in marketing and apply it confidently in everyday tasks.

Course Content

An overview of AI types and their applications in modern marketing. This module covers the differences between Generative AI and Predictive AI, and how AI can be used for research, idea generation, and competitive analysis.

Training on how to use AI tools to produce engaging content, including scripts for Reels and TikTok, content calendars, and scheduled posts. You will also learn to create visuals and videos using tools such as Midjourney, Runway, and Veo.

A practical module on enhancing paid campaigns with AI; covering intelligent targeting, audience insights, automated ad optimization, and creating high-performing ad copy.

This module focuses on building intelligent marketing workflows, segmenting audiences, personalizing customer experiences, and automating stages of the customer journey. You will also apply predictive models to improve engagement and conversions.

Learn how to apply AI to analyze data with precision, monitor and optimize campaign performance, manage budgets, and build automated dashboards. The module also covers AI-powered attribution models to measure marketing impact more accurately.