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Setting Up Remarketing Campaigns

Learn how to create remarketing lists and achieve better results using this strategy. Understand how to target visitors who didn’t convert and encourage them to return and take desired actions.

Analysis and Monitoring Tools

Discover how to use performance analysis tools like Google Analytics and Google Search Console.

Other Platforms: LinkedIn, X, Snapchat, and TikTok

LinkedIn: Design B2B campaigns that deliver results through professional targeting. X & Snapchat: Learn platform-specific ad formats and how to tailor content for each audience. TikTok: Dive into TikTok’s unique advertising ecosystem, explore ad formats, and implement remarketing strategies to re-engage users.

Tips for Better Writing

Adjust tone based on where the customer is in the funnel - Generate original ideas faster - Write stronger headlines - Include smart, simple CTAs - Use hashtags the right way to increase visibility

Course Outcome

Create Effective Client Briefs - Build and Launch a WordPress Website - Utilize AI - Conduct Competitor Analysis - Enhance User Experience

Creating Visual Identity

Logo & Colors & Images - Typography - Brand Guidelines

Tracking & Report

Using tools like Google Search Console, Google Analytics, and Google Tag Manager to track keyword rankings and analyze campaign performance.

Email Marketing

Generate quality leads for your email campaigns - Use tools like Mailchimp to design, schedule, and send - Build email sequences and analyze campaign success.

Agency & Creative Briefing

Understanding the purpose and structure of a creative brief - Asking insightful questions to align with client goals - Breaking down the essential components of a professional brief - Preparing persuasive and structured client proposals - Learning how to price your services competitively and effectively.

Introduction & Foundations of Digital Marketing

The concept of digital marketing, the difference between traditional and digital marketing, its fields and components, and an introduction to social media marketing, content marketing, SEO, Google Ads, and email marketing, with a special focus on the reality of digital marketing in the Arab world.

Analysis & Performance Evaluation

How to conduct a situation and competitor analysis, apply SWOT analysis, analyze social media profiles, engagement, and community management, and write and develop strategic recommendations.

Strategy & Planning

Defining goals and objectives, creating Buyer Personas and Brand Personas, defining tone of voice and suitable platforms, and building content strategies and monthly publishing calendars.

Social Media Monitoring & Listening

The digital monitoring process and its role in your plan, data and insights collection, using monitoring tools and generating reports, understanding digital listening tools, and protecting brand reputation.

Analytics & Crisis Management

Data analysis via Facebook Insights and Twitter Analytics, understanding modern platform algorithms, formulating digital crisis management plans, and applying these concepts through practical workshops.

Professional Communication Skills

You will learn the fundamentals of effective professional communication and how to overcome common communication barriers, whether communication is verbal or non-verbal. You will also learn how to write professional emails and WhatsApp messages suitable for different workplace situations.

Feedback & Workplace Conflict Management

You will learn how to give constructive feedback and receive it professionally, as well as how to handle difficult conversations, misunderstandings, and workplace conflicts. You will also learn how to influence others without relying on authority while maintaining a professional communication style in challenging situations.

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Courses

Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Writing

Media Buying

Branding

الذكاء الإصطناعي

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