21 May 2025
Link Building & Content Promotion
Building backlinks through guest blogging & outreach - Leveraging social media for SEO gains - Measuring & analyzing content performance
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21 May 2025
INTRODUCTION TO CONTENT MARKETING: THE BASICS AND FOUNDATIONS
What is Content Marketing? - Why Content Marketing? - Content writing vs copywriting = Content Formats / Types and platforms - Content Marketing Funnel
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21 May 2025
CREATING A CONTENT STRATEGY
What is a content Marketing strategy? - How to create an effective content marketing strategy - Content Analysis: Content audit (Practical exercises) - Buyer Persona: Define your target audience (Practical exercises) - Tone of Voice: Using your Audiences language and vocabulary - Content calendar - Content Plan - Content Distribution - Measuring content
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21 May 2025
CONTENT WRITING TIPS
How to write headlines (Practical exercises) - How to write Call to action (Practical exercises) - How to use Hashtags - Grammatical errors - News Jacking VS Real Time Marketing - Common Writing Mistakes - Content Writer Hacks
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21 May 2025
CONTENT FOR PLATFORMS
Content For Instagram - Content For Snapchat - Content For TikTok - Content For Facebook - Content For Twitter - Best Practices
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21 May 2025
B2B CONTENT
B2B Content VS B2C Content - How to write B2B Content? - Best practice for LinkedIn
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21 May 2025
CONTENT MARKETING: BLOGS
Wy blog writing is important? - Social media content vs Blog content - Blog structures (4 structures) - Storytelling - Types of Keywords - Tips for writing for the web
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08 Apr 2025
Introduction to Google Analytics 4 (GA4)
Key concepts and differences from Universal Analytics. - GA4 structure: accounts, properties, and data streams. - Core concepts: events, parameters, and user metrics.
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08 Apr 2025
Creating Custom Events in GA4
How to configure custom events without writing code.- Using DebugView for real-time event validation.- Navigating GA4’s limitations and best practices.
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08 Apr 2025
Google Tag Manager (GTM) Fundamentals
Overview of GTM and its role in data tracking. - -Implementing tags for various platforms (e.g., Facebook Pixel).
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08 Apr 2025
GA4 & GTM Integration
Linking GTM to GA4 for smooth data flow. Tracking advanced events like scroll depth and time on page. Enhancing tracking with custom variables in GTM. -
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08 Apr 2025
Advanced Analytics & Reporting
Using GA4’s Explorations tool for deep analysis. - Exporting data to spreadsheets for further insights. - Integrating GA4 with marketing platforms like Google Ads and Looker Studio.
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06 Mar 2025
Social Media Ads
Introduction to Facebook and Instagram ads and how Meta assesses advertisers - Understanding the main ad formats and when to use each - Using Facebook Ads Manager and Business Manager effectively - Choosing the right campaign objectives based on business goals - Setting up detailed audience targeting using filters and insights - Applying retargeting strategies to re-engage previous users - Creating custom and lookalike audiences to expand reach - Designing dynamic creatives and running dynamic a
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