Social Media Organic Reach
How social media algorithms work - Content formats that drive reach - Creating shareable content - Building a consistent social media presence
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Community Building and Brand Authority
The role of communities in brand discovery. - Brand mentions and authoritysignals. - Digital PR strategies. - Building reputation and credibility online
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AI Search Visibility
Overview of AI-powered discovery systems. - How AI systems select and surface sources. - Optimizing content for generative search visibility.
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AI-Powered SEO Foundations & Workflow Automation
An introduction to the evolving search landscape in the age of AI and the concept of the 70/30 rule for integrating AI into SEO tasks. Participants will explore methods for automating daily workflows such as intent clustering and predictive website audits. This section also introduces the fundamentals of prompt engineering for SEO professionals and includes a practical exercise on building a topical map using AI tools.
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Scaling Content Production & Achieving E-E-A-T with AI
Understanding modern content standards in the AI era and how to structure and format content so it can be easily interpreted by intelligent systems. Participants will learn about the Cyborg Writing Workflow, which combines AI capabilities with human expertise. This session also explores methods for automating smart internal linking within websites.
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AI SEO Implementation
A practical application of on-page and content optimization using semantic AI tools such as Surfer SEO. Participants will also explore tools used for technical SEO automation and AI agents such as Sintra AI and Gumloop. Additionally, this section covers reporting and AI visibility tracking using analytics tools such as the Semrush AI Visibility Toolkit.
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Understanding GEO & the Mechanics of RAG
An introduction to Retrieval-Augmented Generation (RAG) and how AI systems rely on it to retrieve and generate information. Participants will learn how to structure content to make it easier for AI systems to extract answers using the “Answer First” model. This section also covers entity management and building a citation ecosystem that supports brand visibility. A hands-on exercise will focus on rewriting content according to GEO principles.
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Platform-Specific GEO & Final Capstone Project
A comparison of generative answer platforms such as ChatGPT, Perplexity, and Gemini, highlighting how each platform presents and retrieves information. Participants will learn how to measure visibility across AI platforms, including methods for tracking AI-driven traffic and Share of Voice.
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Foundations of Short-Form Video Strategy
An introduction to the short-form video ecosystem in 2026 across TikTok, Instagram Reels, and Snapchat. Participants will understand the key differences between platforms, user behaviour and attention patterns on each platform, and how to define content goals such as awareness, engagement, and conversion, along with identifying success metrics.
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Platform Algorithms & Content Distribution Mechanics
Understanding how the algorithms of TikTok, Instagram, and Snapchat prioritize and distribute content. This section explores key ranking factors such as watch time, completion rate, and interactions, as well as optimal video length per platform, best practices for posting frequency and timing, and common mistakes that limit content reach.
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Content Ideation & Creative Frameworks
Learning how to develop short-form video ideas by building clear Content Pillars. Participants will differentiate between trend-based content and evergreen content, explore storytelling frameworks suitable for short videos, and learn how to craft effective hooks and pacing techniques to maintain viewer attention.
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Production, Editing & Visual Optimization
Exploring filming techniques designed for mobile-first content, along with editing best practices such as quick cuts, captions, sound design, and visual effects. This section also highlights the importance of maintaining consistent visual branding across platforms, understanding technical specifications for each platform, and improving accessibility through captions and visual clarity.
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Performance Analysis & Optimization
Understanding key performance indicators (KPIs) for short-form videos and how to interpret analytics across platforms. Participants will learn how to identify winning content patterns, conduct A/B testing on hooks, formats, and captions, and build continuous optimization cycles to improve content performance.
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Strategy Execution & Content Planning
Transforming strategy into action by building a short-form video content calendar. Participants will explore cross-platform content repurposing strategies, organize workflows between content and design teams, and understand the importance of governance and clear publishing guidelines.
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CRM Fundamentals
Introduction to the concept of CRM and its importance for businesses, the difference between CRM, Excel, and ERP systems, and the different types of CRM. During this session, participants will create a Zoho account and explore the system interface and its main sections.
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Lead and Data Management
Understanding the customer journey from the first interaction to closing the sale, identifying lead sources and how to handle them, with a practical application that includes importing data, organizing it, and assigning follow-up responsibilities within the team.
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