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Advanced Automation

Creating multi-step flows, testing automation systems, debugging and troubleshooting workflow errors, managing various scenarios, and building a practical mini-project.

Advanced Workflows Using n8n

Introduction to n8n, understanding Nodes and workflow structure, handling APIs and Webhooks, managing and transforming data, and connecting external services.

AI Agents and Intelligent Systems

Building agents using Voiceflow and Botpress, connecting agents to corporate data, introduction to RAG systems, building knowledge-base-driven agents, designing multi-agent systems, and a final workshop.

Smart Planning - From Idea to Action Plan

Transition from an initial idea to a complete business model, conduct market analysis using AI tools to define your value proposition, and build a measurable action plan.

Brand Strategy Fundamentals

Understand your brand's purpose and build its vision and values. Identify your target audience and develop practical customer personas.

Brand Messaging and Visual Consistency

Develop your brand's tone of voice and core sales messaging. Define the customer promise while maintaining visual identity and consistency across various social media platforms.

AI-Powered Branding and Campaign Planning

Leverage AI for market and competitor research, copywriting, and developing visual concepts. Build a comprehensive calendar for your marketing campaigns.

Tools and Operations and Project Management

Organize workflows using Trello or Notion, apply No-Code automation fundamentals, and implement project management methodologies such as Agile and Scrum.

Digital Market and Performance Data

Analyze digital competitors, understand traffic sources and sales channels, and organize performance data into simple dashboards to extract actionable recommendations

Business Finance and Reporting

Read financial statements and budgets, understand cash flow, utilize data to forecast customer demand, and write professional management reports

Graduation Project and Pitching and Career Development

Conclude the course by completing a graduation project and building a professional pitch deck. Receive expert feedback and optimize your LinkedIn profile to advance your career path.

The Art of Storytelling

Discover customer psychology, build detailed buyer personas, and apply globally recognized copywriting frameworks such as AIDA and PAS to create persuasive marketing content that drives action. Master the Hero's Journey framework, emotional triggers, and storytelling techniques that help you craft compelling narratives tailored for multiple digital platforms.

Storytelling That Sells

This final track introduces the art of marketing stories and how to employ them to build a genuine relationship with the audience, rather than just conveying dry information devoid of any emotional impact. The trainee learns to build the "Hero's Journey" as a narrative framework and to employ emotional triggers smartly and responsibly, without exaggeration or manipulation of the audience's emotions, as trust is more important than any short-term quick result.

Video Strategy for Attention

In this track, the trainee learns the mechanics of TikTok, Instagram Reels, and Snapchat algorithms, understanding the actual factors that determine the reach of any video to a broader audience, far from the rumors and guesses widespread among content creators. They also learn professional filming techniques using only a mobile phone, without the need for expensive cameras or equipment: correct filming angles, natural and artificial lighting, and the proper timing for cuts and scene transitions.

Turning Ideas into Visual Stories

Learn how to structure scripts for Reels, educational videos, commercials, and podcasts while leveraging AI to brainstorm, refine, and develop creative concepts.

Understanding the Customer Conversion Journey

Learn what Conversion Rate Optimization (CRO) is and how to understand and analyze your audience's journey to conversion starting with understanding the customer and user intent, through tracking data and identifying weak points with the goal of improving conversion rates and reducing wasted ad spend

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Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Writing

Media Buying

Branding

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