Content Ideation & Creative Frameworks

Learning how to develop short-form video ideas by building clear Content Pillars. Participants will differentiate between trend-based content and evergreen content, explore storytelling frameworks suitable for short videos, and learn how to craft effective hooks and pacing techniques to maintain viewer attention.

Production, Editing & Visual Optimization

Exploring filming techniques designed for mobile-first content, along with editing best practices such as quick cuts, captions, sound design, and visual effects. This section also highlights the importance of maintaining consistent visual branding across platforms, understanding technical specifications for each platform, and improving accessibility through captions and visual clarity.

Performance Analysis & Optimization

Understanding key performance indicators (KPIs) for short-form videos and how to interpret analytics across platforms. Participants will learn how to identify winning content patterns, conduct A/B testing on hooks, formats, and captions, and build continuous optimization cycles to improve content performance.

Strategy Execution & Content Planning

Transforming strategy into action by building a short-form video content calendar. Participants will explore cross-platform content repurposing strategies, organize workflows between content and design teams, and understand the importance of governance and clear publishing guidelines.

CRM Fundamentals

Introduction to the concept of CRM and its importance for businesses, the difference between CRM, Excel, and ERP systems, and the different types of CRM. During this session, participants will create a Zoho account and explore the system interface and its main sections.

Lead and Data Management

Understanding the customer journey from the first interaction to closing the sale, identifying lead sources and how to handle them, with a practical application that includes importing data, organizing it, and assigning follow-up responsibilities within the team.

Deal Management and Sales Pipeline

Managing deal stages, forecasting sales, and tracking daily activities, with a hands-on application to build a real sales pipeline, create deals, and track calls and meetings.

Automation and Workflows

Setting up workflow rules to simplify tasks, notifications, and automated processes. This session includes a practical application to create automated emails and reminders, as well as building an organized sales plan (Blueprint).

User Management

Learning how to configure Zoho CRM to fit your team’s structure, organizing roles and permissions so each member can access only what they need. The session includes a practical application to define the team structure inside Zoho and manage data access in a structured and efficient way.

Omnichannel CRM

Connecting Zoho with email, WhatsApp, social media platforms, Google Ads, and more. Includes a hands-on exercise to sync data and automatically capture leads داخل النظام.

Reports, Dashboards, and Analytics

Creating ready-made and customized reports, analyzing sales and marketing performance, and building a dashboard that clearly displays the sales pipeline and key metrics.

CRM Strategy and Business Application

Designing a CRM strategy connected to the customer experience, with examples from different industries. This session includes a practical workshop to map out a real workflow.

Final Project

Going deeper into customer scoring, campaign tracking, and retention strategies, followed by building a complete, practical CRM system that can be implemented in a real business environment.

Understanding the GCC Audience

Explore GCC demographics, cultural norms, and behavioural insights that shape consumer decisions. - Learn how cultural subtleties impact engagement and conversion

Platform-Specific Targeting in the GCC

Examine differences in targeting approaches across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads. - Understand which strategies work best for each platform in GCC markets

Data, Testing & Optimization

Learn how to use data to refine audience targeting. - Test and optimize campaigns to maximize ROI.

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Digital Marketing

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