AI Applications in Digital Marketing

Use AI for content ideation across blogs, social media, and email campaigns = Build weekly content calendars. - Generate unique value propositions. - Adjust tone and style to different audiences. - Practice creating ad copy and social media posts.

From Client Brief to Execution

Translate client needs into marketing briefs using AI. - Select appropriate marketing channels based on AI insights. - Role-play exercises simulating agency-client interactions with AI support.

Research and Brainstorming with AI

Quickly generate audience personas. - Explore new content angles. - Analyze competitors’ style and tone. - Expand ideas from simple prompts. - Live demonstration of AI tools for fast research and ideation

Introduction to Organic Visibility

Understand the evolution of digital content discovery. - Explore the organic visibility ecosystem across channels. - Analyze the consumer discovery journey.

Search Visibility (SEO Foundations)

How search engines work. - Keyword research fundamentals. - Optimizing for search intent. - On-page SEO basics. - Introduction to technical SEO.

Content Marketing for Discoverability

The role of content in organic visibility. - Building a structured content strategy. - Types of discoverable content. - Content distribution across channels.

Social Media Organic Reach

How social media algorithms work - Content formats that drive reach - Creating shareable content - Building a consistent social media presence

Community Building and Brand Authority

The role of communities in brand discovery. - Brand mentions and authoritysignals. - Digital PR strategies. - Building reputation and credibility online

AI Search Visibility

Overview of AI-powered discovery systems. - How AI systems select and surface sources. - Optimizing content for generative search visibility.

AI-Powered SEO Foundations & Workflow Automation

An introduction to the evolving search landscape in the age of AI and the concept of the 70/30 rule for integrating AI into SEO tasks. Participants will explore methods for automating daily workflows such as intent clustering and predictive website audits. This section also introduces the fundamentals of prompt engineering for SEO professionals and includes a practical exercise on building a topical map using AI tools.

Scaling Content Production & Achieving E-E-A-T with AI

Understanding modern content standards in the AI era and how to structure and format content so it can be easily interpreted by intelligent systems. Participants will learn about the Cyborg Writing Workflow, which combines AI capabilities with human expertise. This session also explores methods for automating smart internal linking within websites.

AI SEO Implementation

A practical application of on-page and content optimization using semantic AI tools such as Surfer SEO. Participants will also explore tools used for technical SEO automation and AI agents such as Sintra AI and Gumloop. Additionally, this section covers reporting and AI visibility tracking using analytics tools such as the Semrush AI Visibility Toolkit.

Understanding GEO & the Mechanics of RAG

An introduction to Retrieval-Augmented Generation (RAG) and how AI systems rely on it to retrieve and generate information. Participants will learn how to structure content to make it easier for AI systems to extract answers using the “Answer First” model. This section also covers entity management and building a citation ecosystem that supports brand visibility. A hands-on exercise will focus on rewriting content according to GEO principles.

Platform-Specific GEO & Final Capstone Project

A comparison of generative answer platforms such as ChatGPT, Perplexity, and Gemini, highlighting how each platform presents and retrieves information. Participants will learn how to measure visibility across AI platforms, including methods for tracking AI-driven traffic and Share of Voice.

Foundations of Short-Form Video Strategy

An introduction to the short-form video ecosystem in 2026 across TikTok, Instagram Reels, and Snapchat. Participants will understand the key differences between platforms, user behaviour and attention patterns on each platform, and how to define content goals such as awareness, engagement, and conversion, along with identifying success metrics.

Platform Algorithms & Content Distribution Mechanics

Understanding how the algorithms of TikTok, Instagram, and Snapchat prioritize and distribute content. This section explores key ranking factors such as watch time, completion rate, and interactions, as well as optimal video length per platform, best practices for posting frequency and timing, and common mistakes that limit content reach.

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Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Writing

Media Buying

Branding

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