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Analysis & Performance Evaluation

How to conduct a situation and competitor analysis, apply SWOT analysis, analyze social media profiles, engagement, and community management, and write and develop strategic recommendations.

Strategy & Planning

Defining goals and objectives, creating Buyer Personas and Brand Personas, defining tone of voice and suitable platforms, and building content strategies and monthly publishing calendars.

Social Media Monitoring & Listening

The digital monitoring process and its role in your plan, data and insights collection, using monitoring tools and generating reports, understanding digital listening tools, and protecting brand reputation.

Analytics & Crisis Management

Data analysis via Facebook Insights and Twitter Analytics, understanding modern platform algorithms, formulating digital crisis management plans, and applying these concepts through practical workshops.

Professional Communication Skills

You will learn the fundamentals of effective professional communication and how to overcome common communication barriers, whether communication is verbal or non-verbal. You will also learn how to write professional emails and WhatsApp messages suitable for different workplace situations.

Feedback & Workplace Conflict Management

You will learn how to give constructive feedback and receive it professionally, as well as how to handle difficult conversations, misunderstandings, and workplace conflicts. You will also learn how to influence others without relying on authority while maintaining a professional communication style in challenging situations.

Selling, Persuasion & Customer Understanding

You will explore the different stages of the Sales Funnel and learn how to identify customer needs and expectations by asking effective questions. You will also learn how to build a strong Value Proposition, understand customer motivations and buying psychology, and present the right solution instead of simply focusing on selling a product.

Objection Handling & Closing

You will learn how to identify the real reasons behind customer objections and respond professionally to objections related to price, timing, and competitors. You will also practice identifying Buying Signals, applying different closing techniques, and building an effective Follow-up Plan to maintain strong customer relationships.

Professional Negotiation Skills

You will learn how to prepare systematically for any negotiation, starting with defining your goals, priorities, and acceptable outcomes. You will also understand the concept of BATNA and negotiation alternatives, learn how to manage pressure and emotional reactions, and build negotiation scenarios that lead to more effective outcomes.

Professional Presentation Skills

You will learn how to analyze your audience before preparing a presentation, define clear objectives, and build a structured and persuasive Presentation. You will also practice using Storytelling, designing effective slides, mastering body language, tone of voice, and pauses, and responding to questions confidently and professionally.

TikTok Strategy and Algorithm

You will begin by understanding how TikTok works, how its algorithm distributes content and how to identify the right audience for your brand You will also learn the difference between organic and paid content and how to set clear, measurable marketing objectives instead of focusing only on views

TikTok Growth and Analytics

Learn how to build an effective posting strategy, create stronger hooks and calls to action, and use key TikTok metrics to improve your content. You will also learn how to test different ideas and formats, use real data to identify what works, and turn casual viewers into engaged followers and potential customers

TikTok Advertising

You will be introduced to TikTok Ads Manager, campaign objectives, and the different advertising formats available on the platform. You will learn how to define your target audience, structure your campaigns, allocate your budget, select the right ad creatives, and track campaign performance. You will also learn how to use campaign data to optimize your ads, reduce wasted spending, and achieve stronger results.

AI Agents Fundamentals

What is a smart agent? Differences from chatbots, types of agents, decision-making and task-completion mechanisms, and practical business use cases.

Automation Fundamentals

Introduction to Make and Zapier, understanding Triggers, Actions, and workflow logic, connecting apps, and building your first automated flow.

Building Real Workflows

Integrating Google Sheets and Gmail, automating lead generation and management, creating automated notifications, applying filters and conditions, and organizing data.

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Courses

Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Writing

Media Buying

Branding

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