Module 1: AI Foundations & Mindset
Understand the evolution and real-world applications of AI. - Learn how AI systems work in a simplified, practical way. - Differentiate between AI, Machine Learning, and Generative AI. - Understand how AI “thinks” compared to human reasoning. - Apply AI Design Thinking to break down problems. - Identify strong AI use cases and opportunities. - Build a simple AI model without coding (no-code).
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Module 2: AI Prompting & Tools Mastery
Learn the foundations of effective prompting (Role, Context, Task, Constraints). - Apply Zero-shot and Few-shot prompting techniques. - Build structured, step-by-step prompts. - Control AI outputs (tone, structure, quality). - Use tools like ChatGPT, Claude, Jasper, and Copy.ai effectively. - Create visual content using tools like Midjourney and DALL·E. - Work with AI video generation tools. Build a complete personal AI toolkit for productivity and research.
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Module 3: AI Automation & Agents
Build real-world automation workflows. - Integrate tools such as Google Sheets and Gmail. - Design multi-step automation systems. - Work with APIs, webhooks, and data handling. - Build AI agents using tools like Voiceflow and Botpress. - Implement Retrieval-Augmented Generation (RAG) systems. -Design multi-agent systems and pipelines.
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Module 4: AI for Business & Operations
Apply AI in customer service (chatbots and automated responses). - Use AI in HR processes (screening and onboarding). - Support finance operations with reporting and analysis. - Design AI-powered SOPs (Standard Operating Procedures). - Identify automation opportunities in business workflows. - Build an operational automation roadmap to reduce cost and save time.
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Module 5: AI for Marketing & Growth
Build AI-driven content strategies. - Produce content at scale efficiently. - Manage social media using AI tools. - Write high-converting marketing copy. - Apply SEO strategies using AI. - Optimize paid advertising campaigns. - Build scalable marketing systems.
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Module 6: Build Your AI-Powered Startup
Generate startup ideas using AI. - Map opportunities and validate problems. - Conduct market research and competitor analysis. - Validate ideas using surveys and structured feedback. - Build an MVP using no-code AI tools. - Design business models and pricing strategies. - Develop a go-to-market plan. - Launch and grow your product. - Present your final project (Final Pitch).
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Generative AI and Its Applications in Marketing
Learn what generative AI is and how it can be applied in digital marketing for: Content creation , Brand development , Marketing planning , SEO, media buying, and research - See practical examples of AI outputs across different use cases.- Understand the types of generative AI: text, images, audio, and video, with practical demonstrations.
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Prompting Basics
Understand what a prompt is and how AI tools process input. - Learn the elements of an effective prompt: Role, Task, Format, Tone, Constraints. - Introduction to chain-of-thought prompting for structured AI reasoning. - Practice exercises on rephrasing, summarizing, and refining prompts.
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Prompt Frameworks
Explore popular frameworks with practical applications: TAG, CARE, RISE, RTF, TACO. - Learn the differences between zero-shot and few-shot prompting and how to use examples to improve outputs.
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Advanced Prompting Techniques
Writing precise and clear prompts for accurate results. - Avoiding vague or generic outputs. - Using multi-step prompts to break complex tasks into manageable steps. - Refining prompts through iteration and examples. - Practical exercise: transforming weak prompts into effective prompts.
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AI Applications in Digital Marketing
Use AI for content ideation across blogs, social media, and email campaigns = Build weekly content calendars. - Generate unique value propositions. - Adjust tone and style to different audiences. - Practice creating ad copy and social media posts.
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From Client Brief to Execution
Translate client needs into marketing briefs using AI. - Select appropriate marketing channels based on AI insights. - Role-play exercises simulating agency-client interactions with AI support.
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Research and Brainstorming with AI
Quickly generate audience personas. - Explore new content angles. - Analyze competitors’ style and tone. - Expand ideas from simple prompts. - Live demonstration of AI tools for fast research and ideation
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Introduction to Organic Visibility
Understand the evolution of digital content discovery. - Explore the organic visibility ecosystem across channels. - Analyze the consumer discovery journey.
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Search Visibility (SEO Foundations)
How search engines work. - Keyword research fundamentals. - Optimizing for search intent. - On-page SEO basics. - Introduction to technical SEO.
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Content Marketing for Discoverability
The role of content in organic visibility. - Building a structured content strategy. - Types of discoverable content. - Content distribution across channels.
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