21 May 2025
Technical SEO for Content Creators
Website structure & mobile-friendliness - Page speed & Core Web Vitals - Schema markup & indexing best practices
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21 May 2025
Link Building & Content Promotion
Building backlinks through guest blogging & outreach - Leveraging social media for SEO gains - Measuring & analyzing content performance
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21 May 2025
INTRODUCTION TO CONTENT MARKETING: THE BASICS AND FOUNDATIONS
What is Content Marketing? - Why Content Marketing? - Content writing vs copywriting = Content Formats / Types and platforms - Content Marketing Funnel
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21 May 2025
CREATING A CONTENT STRATEGY
What is a content Marketing strategy? - How to create an effective content marketing strategy - Content Analysis: Content audit (Practical exercises) - Buyer Persona: Define your target audience (Practical exercises) - Tone of Voice: Using your Audiences language and vocabulary - Content calendar - Content Plan - Content Distribution - Measuring content
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21 May 2025
CONTENT WRITING TIPS
How to write headlines (Practical exercises) - How to write Call to action (Practical exercises) - How to use Hashtags - Grammatical errors - News Jacking VS Real Time Marketing - Common Writing Mistakes - Content Writer Hacks
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21 May 2025
CONTENT FOR PLATFORMS
Content For Instagram - Content For Snapchat - Content For TikTok - Content For Facebook - Content For Twitter - Best Practices
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21 May 2025
B2B CONTENT
B2B Content VS B2C Content - How to write B2B Content? - Best practice for LinkedIn
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21 May 2025
CONTENT MARKETING: BLOGS
Wy blog writing is important? - Social media content vs Blog content - Blog structures (4 structures) - Storytelling - Types of Keywords - Tips for writing for the web
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08 Apr 2025
Understanding the Basics of Google Analytics 4 (GA4)
Introduction to GA4, including key concepts and major differences from previous versions. - Overview of GA4 structure: accounts, properties, and data streams. - Understanding key concepts: Events, Parameters, and Users.
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08 Apr 2025
Custom Events in GA4
How to create custom events without coding. - Using Debug View to inspect real-time events. - Understanding GA4 limitations.
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08 Apr 2025
Google Tag Manager (GTM)
Introduction to GTM and its importance in tracking and analytics.- Setting up tracking for different sources, such as Facebook Pixel.
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08 Apr 2025
Integration Between GTM and GA4
Connecting GTM with GA4 to automate data collection. - Tracking advanced events like Scroll Depth and Time on Page. - Using Custom Variables in GTM for enhanced tracking.
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08 Apr 2025
Advanced Data Analysis Techniques
Using GA4’s Exploration Reports for in-depth data analysis. - Exporting data to Google Sheets/Excel for external analysis. - Integrating GA4 with data analysis and marketing tools such as Google Ads and Looker Studio.
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