User Management

Learning how to configure Zoho CRM to fit your team’s structure, organizing roles and permissions so each member can access only what they need. The session includes a practical application to define the team structure inside Zoho and manage data access in a structured and efficient way.

Omnichannel CRM

Connecting Zoho with email, WhatsApp, social media platforms, Google Ads, and more. Includes a hands-on exercise to sync data and automatically capture leads داخل النظام.

Reports, Dashboards, and Analytics

Creating ready-made and customized reports, analyzing sales and marketing performance, and building a dashboard that clearly displays the sales pipeline and key metrics.

CRM Strategy and Business Application

Designing a CRM strategy connected to the customer experience, with examples from different industries. This session includes a practical workshop to map out a real workflow.

Final Project

Going deeper into customer scoring, campaign tracking, and retention strategies, followed by building a complete, practical CRM system that can be implemented in a real business environment.

Understanding the GCC Audience

Explore GCC demographics, cultural norms, and behavioural insights that shape consumer decisions. - Learn how cultural subtleties impact engagement and conversion

Platform-Specific Targeting in the GCC

Examine differences in targeting approaches across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads. - Understand which strategies work best for each platform in GCC markets

Data, Testing & Optimization

Learn how to use data to refine audience targeting. - Test and optimize campaigns to maximize ROI.

Common Mistakes & How to Avoid Them

Identify frequent errors in GCC targeting campaigns. - Implement strategies to prevent wasted budget and low-performing campaigns.

UX Writing & Microcopy Fundamentals

Understanding the difference between UX Writing and Copywriting, and the role of microcopy in improving user experience within Arabic websites and applications.

Types of Microcopy in Digital Interfaces

Identifying CTAs, error messages, success messages, tooltips, and labels, and understanding how each type impacts clarity, usability, and user flow.

Core Writing Principles for Digital Products

Learning how to write clear, concise, and purposeful interface text that serves users without distraction or unnecessary length.

Arabic Language & User Experience (RTL)

Understanding right-to-left reading challenges, eye-movement patterns, and their effect on text hierarchy and interface layout.

Arabic Text Length

Managing Arabic text length and its impact on buttons, menus, and form elements within digital interfaces.

Arabic Fonts & Typography

Avoiding common Arabic typography mistakes and selecting suitable fonts for digital user experiences.

Cultural Localization of Content

Understanding the differences between Classical Arabic, Simplified Modern Standard Arabic, and Neutral Colloquial Arabic, and choosing the appropriate style based on market and audience.

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Courses

Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Writing

Media Buying

Branding

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