
15 Jan 2025
Tools to Enhance Collaboration and Creativity
Strategies for choosing the best ad idea. Step-by-step guide on designing ads from concept to execution.
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15 Jan 2025
Action Plan & KPIs
Master creating an annual marketing plan that includes advertising campaigns and objectives, while setting Key Performance Indicators (KPIs) to measure success, such as visits and sales.
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15 Jan 2025
Defining the Proposal
Learn how to craft a creative proposal that reflects the client’s vision while maintaining originality and innovation. Explore how to present creative ideas that align with the campaign's objectives. Learn how to professionally deliver the brief, focusing on clarity and engagement. Develop strategies to persuade clients and partners with your creative ideas and present solutions effectively.
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15 Jan 2025
Setting Up Remarketing Campaigns
Learn how to create remarketing lists and achieve better results using this strategy. Understand how to target visitors who didn’t convert and encourage them to return and take desired actions.
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15 Jan 2025
Analysis and Monitoring Tools
Discover how to use performance analysis tools like Google Analytics and Google Search Console.
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15 Jan 2025
Other Platforms: LinkedIn, X, Snapchat, and TikTok
LinkedIn: Design B2B campaigns that deliver results through professional targeting. X & Snapchat: Learn platform-specific ad formats and how to tailor content for each audience. TikTok: Dive into TikTok’s unique advertising ecosystem, explore ad formats, and implement remarketing strategies to re-engage users.
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15 Jan 2025
Tips for Better Writing
Adjust tone based on where the customer is in the funnel - Generate original ideas faster - Write stronger headlines - Include smart, simple CTAs - Use hashtags the right way to increase visibility
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02 Dec 2024
Course Outcome
Create Effective Client Briefs - Build and Launch a WordPress Website - Utilize AI - Conduct Competitor Analysis - Enhance User Experience
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30 Sep 2024
Tracking & Report
Using tools like Google Search Console, Google Analytics, and Google Tag Manager to track keyword rankings and analyze campaign performance.
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26 Sep 2024
Email Marketing
Generate quality leads for your email campaigns - Use tools like Mailchimp to design, schedule, and send - Build email sequences and analyze campaign success.
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25 Sep 2024
Agency & Creative Briefing
Understanding the purpose and structure of a creative brief - Asking insightful questions to align with client goals - Breaking down the essential components of a professional brief - Preparing persuasive and structured client proposals - Learning how to price your services competitively and effectively.
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05 Aug 2025
Practical Use of AI in Digital Marketing
Using AI tools to enhance content creation, audience targeting, and campaign optimization - Use machine learning to personalize customer experiences and improve engagement - Apply AI in chatbots, email automation, SEO, and ad performance analysis to scale faster and smarter.
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05 Aug 2025
Smart Data Analytics & AI-Powered Marketing
Use predictive analytics and AI tools to enhance campaign performance - Apply real-time performance metrics to refine strategies and increase profitability.
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04 Aug 2025
Using Artificial Intelligence Tools
Discover tools that help you generate ideas and write scripts faster.
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04 Aug 2025
Writing the screenplay with a simplified storyboard
You learn how to turn text into scenes that help execute the content accurately.
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