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Tools to Enhance Collaboration and Creativity
15 Jan 2025

Tools to Enhance Collaboration and Creativity

Strategies for choosing the best ad idea. Step-by-step guide on designing ads from concept to execution.

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Action Plan & KPIs
15 Jan 2025

Action Plan & KPIs

Master creating an annual marketing plan that includes advertising campaigns and objectives, while setting Key Performance Indicators (KPIs) to measure success, such as visits and sales.

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 Defining the Proposal
15 Jan 2025

Defining the Proposal

Learn how to craft a creative proposal that reflects the client’s vision while maintaining originality and innovation. Explore how to present creative ideas that align with the campaign's objectives. Learn how to professionally deliver the brief, focusing on clarity and engagement. Develop strategies to persuade clients and partners with your creative ideas and present solutions effectively.

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Setting Up Remarketing Campaigns
15 Jan 2025

Setting Up Remarketing Campaigns

Learn how to create remarketing lists and achieve better results using this strategy. Understand how to target visitors who didn’t convert and encourage them to return and take desired actions.

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Analysis and Monitoring Tools
15 Jan 2025

Analysis and Monitoring Tools

Discover how to use performance analysis tools like Google Analytics and Google Search Console.

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Other Platforms: LinkedIn, X, Snapchat, and TikTok
15 Jan 2025

Other Platforms: LinkedIn, X, Snapchat, and TikTok

LinkedIn: Design B2B campaigns that deliver results through professional targeting. X & Snapchat: Learn platform-specific ad formats and how to tailor content for each audience. TikTok: Dive into TikTok’s unique advertising ecosystem, explore ad formats, and implement remarketing strategies to re-engage users.

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Tips for Better Writing
15 Jan 2025

Tips for Better Writing

Adjust tone based on where the customer is in the funnel - Generate original ideas faster - Write stronger headlines - Include smart, simple CTAs - Use hashtags the right way to increase visibility

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Course Outcome
02 Dec 2024

Course Outcome

Create Effective Client Briefs - Build and Launch a WordPress Website - Utilize AI - Conduct Competitor Analysis - Enhance User Experience

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Creating Visual Identity
02 Dec 2024

Creating Visual Identity

Logo & Colors & Images - Typography - Brand Guidelines

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Tracking & Report
30 Sep 2024

Tracking & Report

Using tools like Google Search Console, Google Analytics, and Google Tag Manager to track keyword rankings and analyze campaign performance.

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Email Marketing
26 Sep 2024

Email Marketing

Generate quality leads for your email campaigns - Use tools like Mailchimp to design, schedule, and send - Build email sequences and analyze campaign success.

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Agency & Creative Briefing
25 Sep 2024

Agency & Creative Briefing

Understanding the purpose and structure of a creative brief - Asking insightful questions to align with client goals - Breaking down the essential components of a professional brief - Preparing persuasive and structured client proposals - Learning how to price your services competitively and effectively.

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Practical Use of AI in Digital Marketing
05 Aug 2025

Practical Use of AI in Digital Marketing

Using AI tools to enhance content creation, audience targeting, and campaign optimization - Use machine learning to personalize customer experiences and improve engagement - Apply AI in chatbots, email automation, SEO, and ad performance analysis to scale faster and smarter.

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Smart Data Analytics & AI-Powered Marketing
05 Aug 2025

Smart Data Analytics & AI-Powered Marketing

Use predictive analytics and AI tools to enhance campaign performance - Apply real-time performance metrics to refine strategies and increase profitability.

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Using Artificial Intelligence Tools
04 Aug 2025

Using Artificial Intelligence Tools

Discover tools that help you generate ideas and write scripts faster.

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Writing the screenplay with a simplified storyboard
04 Aug 2025

Writing the screenplay with a simplified storyboard

You learn how to turn text into scenes that help execute the content accurately.

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