15 Jan 2025
Tools to Enhance Collaboration and Creativity
Strategies for choosing the best ad idea. Step-by-step guide on designing ads from concept to execution.
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15 Jan 2025
Action Plan & KPIs
Master creating an annual marketing plan that includes advertising campaigns and objectives, while setting Key Performance Indicators (KPIs) to measure success, such as visits and sales.
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15 Jan 2025
Defining the Proposal
Learn how to craft a creative proposal that reflects the client’s vision while maintaining originality and innovation. Explore how to present creative ideas that align with the campaign's objectives. Learn how to professionally deliver the brief, focusing on clarity and engagement. Develop strategies to persuade clients and partners with your creative ideas and present solutions effectively.
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15 Jan 2025
Setting Up Remarketing Campaigns
Learn how to create remarketing lists and achieve better results using this strategy. Understand how to target visitors who didn’t convert and encourage them to return and take desired actions.
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15 Jan 2025
Analytics Tools
Master tools like Google Analytics to track and analyze your website's performance. Learn how to optimize performance based on insights to enhance user experience.
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15 Jan 2025
Other Platforms: LinkedIn, Twitter, Snapchat, and TikTok
LinkedIn: Ads and best practices: Effective strategies to maximize ROI through LinkedIn. Twitter and Snapchat: Campaign creation and ad types Learn how to design campaigns tailored to each platform. TikTok: Introduction and ad campaigns Explore TikTok advertising mechanisms and remarketing strategies.
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15 Jan 2025
Writing Tips
Awareness vs. engagement vs. sales: How to tailor your writing style for different stages of the customer journey (awareness, engagement, and conversion). Creative research methods for generating attractive content ideas. Learn techniques for writing attention-grabbing headlines that drive engagement. Create clear calls-to-action that motivate your audience to interact or make a purchase. Best practices for choosing effective hashtags to increase content reach.
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02 Dec 2024
Course Outcome
Create Effective Client Briefs - Build and Launch a WordPress Website - Utilize AI - Conduct Competitor Analysis - Enhance User Experience
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30 Sep 2024
Tracking & Report
Google search console - Google Analytics - Googe Tag Manager - Tracking Keyword Ranking
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26 Sep 2024
Email Marketing
How to Get Leads for Email Campaigns - How to Use MailChimp - Design your Own Campaign - Campaign Analytics
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25 Sep 2024
Agency Creative Brief
Understanding the Creative Brief. - How to Ask the Right Questions. - Creative Brief Components. - How to Make Professional Proposal. - How to Price Your Services. - Understanding the Creative Brief. - How to Ask the Right Questions. - Creative Brief Components. - How to Make Professional Proposal. - How to Price Your Services.
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21 May 2025
Introduction to SEO Content
What is SEO? - Why SEO matters for content marketing? - Key trends in search engine algorithms?
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21 May 2025
Keyword Research & Strategy
Finding high-impact keywords - Understanding search intent - Using keyword research tools effectively
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21 May 2025
On-Page Optimization
Crafting compelling titles & meta descriptions - Using headers, internal linking & structured data - Optimizing images & multimedia
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21 May 2025
Content Creation & Best Practices
Writing for both users & search engines - Importance of readability & engagement - Evergreen vs. trending content
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