02 Dec 2024
Content Creation Management
Posts Vs. Pages - Media Management - Content Optimization
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02 Dec 2024
Introduction
Why Do We Need Branding? - Brand Strategy Components - Brand Strategy Vs. Marketing Strategy - How to Choose a Brand Name?
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30 Sep 2024
Website analysis & Technical Seo
Understanding the technical basics of how a website works, the robots.txt file, loading speed, link structure, meta tags, user experience design, hosting, and setting up a sitemap (Sitemap.xml).
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26 Sep 2024
Social Media Ads
Follow the full media buying process - Set up targeting for Meta platforms, TikTok, Snapchat, LinkedIn, and X - Manage, optimize, and track your ad budget effectively.
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07 Apr 2025
Using Hooks & Loops to Capture Customer Attention
Use proven psychological techniques to grab attention and maintain interest - Structure copy with hooks and loops that lead readers toward conversion.
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07 Apr 2025
Establishing and Managing a Successful Online Store
Learn how to select products, work with suppliers, and position your brand in a competitive market - Discover how to build operational strength and sustainable competitive advantage.
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15 Jan 2025
The Difference Between Images and Videos in Ads
Understand when and how to utilize each effectively to achieve maximum impact. Practical examples of applying image and video strategies in ads.
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15 Jan 2025
Consumer Behavior
Study the customer journey and how reviews and customer feedback influence purchase decisions. Identify customer touchpoints to enhance the buying experience.
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15 Jan 2025
How to Ask the Right Questions
You will learn how to ask questions that reveal the customer's true needs and help you build a clear and comprehensive plan.
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15 Jan 2025
Targeting Options
Learn how to precisely define target audiences using Google and YouTube's targeting tools. Master bidding strategies and how to set appropriate campaign budgets. Understand strategies for competitor performance analysis and how to improve your campaigns based on these insights.
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15 Jan 2025
Keyword Research
How do you choose the words your audience searches for? You will learn to analyze search volume, competition level, and choose the phrases that yield the best results.
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15 Jan 2025
Essential Advertising Tools
Get practical training with key campaign management tools, including Meta (Facebook) Ads Manager and Google Analytics, to effectively plan, monitor, and evaluate your ad performance.
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15 Jan 2025
Fundamentals of Copywriting
Learn the difference between short-form ads and long-form pieces. Learn how to talk to customers in a way that makes them care.
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02 Dec 2024
Building Corporate Websites
Key Components of a Corporate Website - Designing Corporate Sites with WordPress
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02 Dec 2024
Creating Brand Heart
Finding Brand Purpose - Creating Brand Vision & Mission - Establishing Brand Core Values
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30 Sep 2024
On-Page SEO
Keyword selection, using appropriate titles and descriptions, content strategy, image optimization, and user interface optimization on Content Management Systems (CMS).
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