02 Dec 2024
Content Creation Management
Posts Vs. Pages - Media Management - Content Optimization
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02 Dec 2024
Introduction
Why Do We Need Branding? - Brand Strategy Components - Brand Strategy Vs. Marketing Strategy - How to Choose a Brand Name?
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30 Sep 2024
Website analysis & Technical Seo
Website Architecture - Robots.txt - URL structure - Site Speed - crawl Errors - Check canonical Tags - Add Structured Data -Sitemap.xml - UI&UX - Server & Hosting
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26 Sep 2024
Social Media Ads
Media Buying Process - Targeting for Facebook and Instagram - Targeting for X - Targeting for Snapchat - Targeting for TikTok - Targeting for LinkedIn - Managing and Optimizing Campaigns and Budget
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07 Apr 2025
Using Hooks & Loops to Capture Customer Attention
Psychological techniques to write content that attracts and keeps customers engaged - How to structure a compelling narrative that encourages action
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07 Apr 2025
Establishing and Managing a Successful Online Store
Selecting products, negotiating with suppliers, and positioning in the market and How to build a competitive advantage in a fast-changing market.
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15 Jan 2025
The Difference Between Images and Videos in Ads
Understand when and how to utilize each effectively to achieve maximum impact. Practical examples of applying image and video strategies in ads.
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15 Jan 2025
Consumer Behavior
Study the customer journey and how reviews and customer feedback influence purchase decisions. Identify customer touchpoints to enhance the buying experience.
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15 Jan 2025
Understanding the Creative Brief
Define the creative brief and its importance in the marketing and advertising industry. Learn how to gather essential information to build a clear and precise brief.
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15 Jan 2025
Targeting Options
Learn how to precisely define target audiences using Google and YouTube's targeting tools. Master bidding strategies and how to set appropriate campaign budgets. Understand strategies for competitor performance analysis and how to improve your campaigns based on these insights.
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15 Jan 2025
Keyword Research
How to choose the right keywords for your business. Learn how to analyze competition and identify keywords with the highest search volume and relevance to your target audience.
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15 Jan 2025
Essential Tools
Master the key tools for managing and analyzing advertising campaigns, such as Facebook Ads Manager and Google Analytics.
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15 Jan 2025
Copywriting
A comprehensive look at writing persuasive ad copy that highlights the value of a product or service. Differentiate between short, direct advertising copy and long-form content aimed at building long-term relationships with the audience. Focus on emphasizing benefits that matter to the audience rather than just showcasing technical features.
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02 Dec 2024
Building Corporate Websites
Key Components of a Corporate Website - Designing Corporate Sites with WordPress
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02 Dec 2024
Creating Brand Heart
Finding Brand Purpose - Creating Brand Vision & Mission - Establishing Brand Core Values
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30 Sep 2024
On-Page SEO
keyword Strategy - Meta Tags - Check Duplicates - SEO Content Strategies - Image Tag Optimization
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