Event Tracking, DebugView & Limits in GA4

Learn how to set up and track key events, use DebugView for real-time data monitoring, and understand GA4 limits to manage analytics effectively.

Google Tag Manager Essentials

Understand GTM as a tool to manage code snippets and track events on your website without coding. Learn why GTM is essential for connecting analytics and advertising tools and tracking user interactions accurately.

Integrating GA4 & GTM

Learn to integrate GA4 with GTM for precise event and conversion tracking, creating a unified system that combines data, analysis, and ads for informed marketing decisions.

Advanced Analytics & Insights

Use GA4 to perform deep data analysis, extract actionable insights about customer behaviour and campaign performance, and enhance marketing strategies with confidence.

Connecting GA4 to Other Tools

Learn to link GA4 with platforms like Google Ads and Looker Studio to consolidate data, analyze performance comprehensively, and gain a complete view of campaign effectiveness.

Session 1: Foundations of Personal Branding

Understand what personal branding really means, why it matters, and how to uncover your core values and unique value proposition (UVP).

Session 2: Brand Identity & Statement

Conduct a self-audit of your digital footprint and image. Learn to shape a personal brand statement that is clear, authentic, and memorable.

Session 3: Define Your Brand Identity & Story

Build a consistent visual identity across platforms. Learn how to use voice, tone, and storytelling techniques to communicate who you are and what you stand for.

Session 4: Visibility & Digital Platforms

Identify which platforms align with your goals. Develop a content strategy that positions you as a thought leader. Learn how to optimize your profiles to attract connections and opportunities.

Session 5: Positioning & Growth

Explore networking strategies that align with your personal brand. Learn how to manage criticism, maintain credibility, and develop a plan for sustainable brand growth.

Introduction to Storytelling in Marketing

What is storytelling, and why does it create a deeper impact and persuasion than plain information?

Core Elements of a Story

The core elements of a story include the hero, the conflict, the resolution, and the takeaway, all of which can be effectively applied in marketing campaigns.

Emotional Triggers in Storytelling

How to use emotions and psychological cues to make your story more relatable and memorable

Storytelling Techniques and Frameworks

Learn to apply marketing models such as AIDA, PAS, and the Golden Circle to structure compelling stories.

Adapting Stories for Different Platforms

Understand the difference between short-form storytelling (Reels, Shorts) and long-form content (YouTube, blogs, podcasts).

Practical Workshop

Hands-on exercises to write real stories for different products and services and transform one story into multiple formats: video script, LinkedIn post, or email copy

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Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Writing

Media Buying

Branding

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