Client Brief for WordPress Website Projects
Business & Website Goals - Website Features - Design Preferences
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Digital Marketing Scope
What is digital marketing and why it matters today - Key channels and components in a digital strategy - Differences between traditional and digital marketing - The current state of digital marketing in the Arab world.
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Competitor Analysis
Understanding Competitor Analysis - Analyzing Plugins and Features - Applying Insights
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Social Media Analysis
Conduct SWOT analysis for your brand - Analyze the competition and market position - Understand profile performance - Measure engagement and community interaction.
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Social Media Strategy and Planning
Set SMART goals to guide campaigns - Build accurate buyer personas - Define your brand voice and tone - Craft a long-term content strategy - Plan and organize your monthly calendar.
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Introduction to E-Commerce
Explore the history and evolution of digital commerce and how technological innovation continues to reshape the industry - Analyze key market trends and the role of technology in future growth.
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Studying Types of Ad Ideas
Understand different classifications of digital ads in the global market. Analyze successful campaigns with high conversion rates and how to adapt them to your brand.
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Understanding the Ad Account Structure
Learn how to organize ad campaigns using Google Ads structure: campaigns, ad groups, ads, and keywords. Understand the relationship between these components to ensure effective campaign organization and goal achievement.
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Theme Selection and Customization
Researching Themes for Specific Themes - Installing & Customizing Themes
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Social Media Management
Monitor and manage platform performance - Schedule and publish content consistently - Handle crises and feedback professionally - Understand how algorithms impact visibility.
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Understanding Conversion Copywriting & Audience Analysis
Principles of conversion copywriting and its impact on digital marketing - How to analyze the audience and create accurate personas for effective targeting
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Difference Between E-Commerce Marketplaces and Independent Online Stores
Compare online marketplaces like Amazon, Jumia, and Noon to standalone stores - Understand ROI differences, customer acquisition costs, and long-term brand value across platforms.
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Building Ad Copy
Learn classic ad writing techniques and explore modern, informal methods to attract a wider audience.
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