15 Jan 2025
Introduction to the Creative Brief
You will learn about the importance of a Creative Brief in building marketing campaigns and how it can be used to effectively guide the work.
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15 Jan 2025
Types of Ad Campaigns
Explore the different types of Google campaigns: Search, Display, Shopping, and Video. Understand the differences between search and display campaigns and choose the right type for your marketing goals. Learn how ad rankings work and how Google algorithms determine ad placement.
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15 Jan 2025
Introduction to social media ads
Gain a clear understanding of online advertising fundamentals; from designing persuasive ad creatives to developing strategies that align with business goals. Learn to choose the most effective platforms based on audience insights and campaign objectives.
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15 Jan 2025
What is Content?
We’ll explore different types of content and how they fit into your digital marketing plan, the foundation of any strong content creation program.
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30 Sep 2024
Search Engine Optimization Basics
A comprehensive introduction to how websites work, the types of websites, Google's algorithms, and the structure of search engine results pages (SERPs).
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26 Sep 2024
Content Creation
Use content funnels to guide users through their journey - Apply writing techniques that match content goals - Research and generate content ideas - Write strong headlines, CTAs, and hashtags - Use proven copywriting formulas that convert.
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07 Apr 2025
Problem Analysis & Crafting Irresistible Offers
Identify your audience’s true needs and pain points - Develop compelling offers that speak directly to their motivations and drive action.
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07 Apr 2025
Evolution of E-Commerce
Trace the transformation from traditional commerce to D2C and C2M models - Examine innovation drivers and market forces shaping modern e-commerce ecosystems.
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15 Jan 2025
Designing Visual Ads
Understand how to choose design elements (shapes, images, and 3D models). Learn color and font coordination to make the final design appealing and distinctive.
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15 Jan 2025
Market Research
Learn how to gather and analyze market data using secondary research, then proceed to primary research through direct customer interviews to understand their needs and identify competitive advantages.
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15 Jan 2025
Why do we need a Creative Brief?
You will understand their role in defining project goals and unifying the vision between the work team and the client.
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15 Jan 2025
Using YouTube as a Marketing Tool
Learn how to leverage YouTube as an effective marketing tool to attract visitors. Develop strategies for video marketing on YouTube to drive traffic to your website and achieve conversions.
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15 Jan 2025
Introduction to SEO
We'll start with the basics of SEO and its role in improving website visibility in search engines like Google, focusing on effective techniques to increase engagement and visits.
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15 Jan 2025
Driving Targeted Traffic
Explore strategies for attracting high-quality traffic using paid ads. Learn how to convert clicks into customers through optimized landing pages and conversion-focused design, backed by data analysis.
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15 Jan 2025
Content Marketing Stages
Understand how people move from discovering your brand to making a purchase and how content supports each step.
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