15 Jan 2025
Introduction to the Creative Brief
Learn the importance of the creative brief in marketing and advertising processes. Understand how to use the brief as a vital tool to create and guide creative campaigns.
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15 Jan 2025
Types of Ad Campaigns
Explore the different types of Google campaigns: Search, Display, Shopping, and Video. Understand the differences between search and display campaigns and choose the right type for your marketing goals. Learn how ad rankings work and how Google algorithms determine ad placement.
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15 Jan 2025
Introduction to social media ads
An overview of the basics of online advertising, including how to design compelling ads and create strategies to achieve goals. Learn how to identify the most suitable platforms for advertising campaigns based on the target audience and business objectives.
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15 Jan 2025
What is content ?
Definition of content and its importance in digital marketing, along with an introduction to its various types, such as text, images, videos, and podcasts. Learn how to choose the right formats for each platform while considering the target audience. Understand the concept of content marketing and its role in building trust with the audience, from awareness to driving sales.
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30 Sep 2024
Search Engine Optimization Basics
Understanding websites and how they work - Types of websites and their importance - How search engines work - Google algorithms - How search results (SERPs) work
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26 Sep 2024
Content Creation
Content Funnel - Writing Techniques for Content Objectives - Content Research and Ideation - Best practices for Headlines - Best practices for Call to Actions - Best practices for Hashtags - Copywriting Formulas
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07 Apr 2025
Problem Analysis & Crafting Irresistible Offers
Understanding audience needs and the problems they face - How to develop compelling marketing offers that drive high conversion rates
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07 Apr 2025
Evolution of E-Commerce
Overview of the development stages of e-commerce from traditional markets to models like D2C and C2M and Analysis of major industry changes and key factors influencing innovation.
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15 Jan 2025
Designing Visual Ads
Understand how to choose design elements (shapes, images, and 3D models). Learn color and font coordination to make the final design appealing and distinctive.
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15 Jan 2025
Market Research
Learn how to gather and analyze market data using secondary research, then proceed to primary research through direct customer interviews to understand their needs and identify competitive advantages.
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15 Jan 2025
Why Do We Need a Creative Brief ?
Discover the role of the creative brief in defining goals and vision for projects. Learn how the brief facilitates communication between internal teams and clients.
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15 Jan 2025
Using YouTube as a Marketing Tool
Learn how to leverage YouTube as an effective marketing tool to attract visitors. Develop strategies for video marketing on YouTube to drive traffic to your website and achieve conversions.
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15 Jan 2025
Introduction to SEO
Learn the fundamentals of Search Engine Optimization (SEO) and how to improve your website's visibility on search engines like Google. Master effective techniques to increase digital presence and attract more visitors.
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15 Jan 2025
Driving Targeted Traffic
Learn how to attract the right visitors who are interested in your brand using paid advertising strategies. Convert traffic into potential customers by mastering effective landing page design and performance analysis.
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15 Jan 2025
Stages of Content Marketing
Learn about the stages your audience goes through, from discovering your brand to making a purchase decision. Understand the main goals of content on social media, such as engagement, building brand awareness, and boosting sales.
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