Creating Custom Events in GA4
How to configure custom events without writing code.- Using DebugView for real-time event validation.- Navigating GA4’s limitations and best practices.
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Google Tag Manager (GTM) Fundamentals
Overview of GTM and its role in data tracking. - -Implementing tags for various platforms (e.g., Facebook Pixel).
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GA4 & GTM Integration
Linking GTM to GA4 for smooth data flow. Tracking advanced events like scroll depth and time on page. Enhancing tracking with custom variables in GTM. -
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Advanced Analytics & Reporting
Using GA4’s Explorations tool for deep analysis. - Exporting data to spreadsheets for further insights. - Integrating GA4 with marketing platforms like Google Ads and Looker Studio.
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Social Media Ads
Introduction to Facebook and Instagram ads and how Meta assesses advertisers - Understanding the main ad formats and when to use each - Using Facebook Ads Manager and Business Manager effectively - Choosing the right campaign objectives based on business goals - Setting up detailed audience targeting using filters and insights - Applying retargeting strategies to re-engage previous users - Creating custom and lookalike audiences to expand reach - Designing dynamic creatives and running dynamic a
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