Understanding GEO & the Mechanics of RAG

An introduction to Retrieval-Augmented Generation (RAG) and how AI systems rely on it to retrieve and generate information. Participants will learn how to structure content to make it easier for AI systems to extract answers using the “Answer First” model. This section also covers entity management and building a citation ecosystem that supports brand visibility. A hands-on exercise will focus on rewriting content according to GEO principles.